During the February 2026 marketing review, BluePoint ATM and Asymmetric reviewed newly completed ATM screen mockups and identified two key design decisions: adding the ADA accessibility device to highlight a competitive differentiator, and selecting green side-lighting for visual impact. These revisions apply to marketing materials including one-pagers and sales presentations.
Both the client and Asymmetric team agreed that green side-lighting provides better visual pop compared to the blue alternative. Karly (Asymmetric) noted the same preference independently. The green lighting was selected for all final mockup versions.
"My personal opinion, I do think the green pops a little bit more." — Karly Oykhman
Wade Zirkle raised the addition of the ADA device — a small box mounted below the screen that allows blind users to plug in a headphone jack and operate the machine independently. This is a meaningful competitive differentiator: many competitor machines are not ADA-capable.
The device should be visibly superimposed on the mockup so that sales reps can point to it directly in one-pagers and PowerPoint presentations.
"A lot of our competitors, their machines are not ADA capable, and if Mike can visually point to that on a one-pager or in a PowerPoint, that's worth making that change." — Wade Zirkle
Mike Stebbins confirmed the ADA device was visible in an existing photo of the physical machine reviewed during the call, and agreed to send Karly a close-up photo for reference.
The ADA device addition was not originally scoped in the mockup brief but emerged organically during the design review. Its inclusion serves a dual purpose:
This pattern — using compliance or accessibility features as competitive proof points — is worth considering for other BluePoint marketing materials, particularly in regulated or public-venue contexts (stadiums, universities, airports).