BluePoint Reverse ATM — Professional Photography Shoot

Overview

BluePoint ATM currently lacks high-quality, branded photography of their Reverse ATM machine. Existing image assets are low-resolution, feature competitor machines, or rely on AI-generated and dated stock imagery. A professional photoshoot of the fully branded Reverse ATM unit is needed to support email campaigns, one-pagers, blog content, social media, and other marketing materials.

This was identified as a blocking issue during the ^[1], where the team agreed to proceed with existing images only for the immediate stadium automation email campaign, deferring higher-quality assets to a planned shoot.

Problem

• Current product images are low-resolution and not suitable for professional marketing use
• Some images show competitor machines, not BluePoint-branded units
• Blog posts with high organic traffic (e.g., the "Reverse ATM benefits" post, which receives ~10x homepage traffic) use dated stock photos and AI-generated imagery that do not feature BluePoint's actual equipment
• Email campaigns are constrained to suboptimal visuals, undermining brand credibility

Proposed Shoot

BluePoint has a fully branded Reverse ATM unit available in their conference room. Wade noted access to a rentable photography studio space (run by "Grant") in the same building, which includes professional lighting and a white background backdrop — suitable for product photography without hiring an external studio.

Shot Types to Consider

• Hero product shots — clean white/neutral background, multiple angles
• In-use lifestyle shots — person interacting with the machine (side profile, hands on screen)
• Screen detail shots — BluePoint-branded UI visible on screen (not competitor or generic screens)
• Environmental/contextual shots — machine placed in a realistic venue setting (e.g., stadium concourse, retail floor)

Equipment Notes

• Professional camera preferred over phone cameras for print/web resolution requirements
• Wade mentioned knowing someone with access to professional camera equipment
• Avoid the optional blue bezel lighting accessory — standard default configuration is preferred for marketing materials to reflect what customers will receive

Intended Asset Uses

Action Items

• [ ] Wade & Mike — Schedule the photoshoot using the in-building studio space
• [ ] Wade & Mike — Confirm camera equipment source
• [ ] Wade & Mike — Recruit models (suggested: colleagues from adjacent office) for lifestyle shots
• [ ] Melissa / Asymmetric — Provide a shot list and spec requirements (dimensions, file formats) before the shoot
• [ ] Asymmetric — Once assets are received, prioritize updating the high-traffic "Reverse ATM benefits" blog post imagery and email campaign templates

Related

• ^[2]
• ^[3]
• ^[4] (if created)