BluePoint Reverse ATM Marketing Mockups

Approved specifications for BluePoint ATM's reverse ATM marketing mockups, established during the ^[1] marketing review on February 11, 2026. These decisions govern all downstream marketing materials: one-pagers, state pages, and website assets.

Approved Specifications

Light Bars

• Color: Green (approved over blue)
• Rationale: Green was judged to "pop" more and provide better visual contrast. Both Wade and Mike confirmed green over blue after reviewing side-by-side options.

Logo Treatment

• Include: "Cashless" logo on all marketing mockups
• Rationale: Although the physical machine in the field uses "ATM" on the vault door (to avoid implying digital-only), marketing materials promoting cashless operations should carry the Cashless brand. Wade initially questioned this but agreed after discussion.

ADA Device

• Required: Superimpose the ADA device on all mockup renderings
• Placement: Below the screen (small box for headphone jack access)
• Rationale: A key competitive differentiator — many BluePoint competitors do not offer ADA-capable machines. Highlighting this in one-pagers and presentations is considered high-value.
• Pending: Mike Stebbins to send Karly a close-up photo of the ADA device and its placement on the machine.

Stadium / University Photo

A university-style stock photo was selected for use in Sodexo outreach (contact: Tiffany Ward), who requested an image of a reverse ATM in a stadium or university setting.

Approved Version

• University-style setting with students; skateboard backpack detail reinforces the campus feel
• Judged most realistic of the options reviewed

Required Edit

• Remove one person from the line so that a maximum of two people are visible
• Rationale: Three people in line risks implying long wait times, which is counterproductive for the product's operational efficiency value proposition. Two people suggests active use without congestion.
• Specifically: remove the woman in the white sweater visible in the background

Downstream Impact

These mockup decisions are blocking the following deliverables — none should launch until finalized mockups are complete:

• State pages — on hold pending updated mockup graphics
• One-pagers — require updated mockup with green bars, Cashless logo, and ADA device
• Website — mockup assets needed before staging site edits go live

Key Value Prop Reminder (for Copy Alignment)

Reverse ATMs are leased by the client — they are not a revenue source. The value proposition is operational and financial efficiency through elimination of cash handling, not passive income or floor space optimization (those apply to traditional ATMs). All mockup copy and surrounding materials should reflect this distinction.

See also: ^[2] · ^[3]