wiki/knowledge/design/crazy-lennys-eflow-sell-sheets.md · 356 words · 2025-10-27
e-flow Sell Sheets — Design & Production
High-end single-page sell sheets for two e-flow bike models, initiated in the [1] marketing meeting on 2025-10-27.
Overview
Steve Lindenau requested print sell sheets for two e-flow e-bike models currently in stock. The goal is a premium, handout-quality piece that can be given directly to customers in-store — filling a gap left by manufacturers who have largely stopped producing print catalogs.
Models
| Model |
Type |
Notes |
| e-flow (limited) |
Limited-run |
Only 35 units available |
| e-flow (evergreen) |
Ongoing |
Strong value prop: ~$3,600 vs. ~$5,000 three years ago |
Each model gets its own individual sell sheet (not a combined brochure or folder).
Design Specifications
- Format: Single-page sell sheet (standard sheet size)
- Content: Bike specs + glamour photography
- Tone: High-end, premium feel
- Quantity: 2 sheets total (one per model)
Assets Required
| Asset |
Source |
Status |
| Bike specs (both models) |
Evan (Crazy Lenny's) |
Karly to request via email |
| Glamour photography |
Steve Lindenau (in-store photo booth shots) |
Steve to provide |
Production & Printing
- Print vendor: Steve's local printer (name TBD — Steve to provide contact details when files are ready)
- File delivery: Karly to supply print-ready files with bleeds and any printer-required specs
- Logistics: Printer delivers directly to the store; Steve prefers to keep the business local
Timeline
- Target: Within 2 weeks of the 2025-10-27 meeting
- Blocking dependency: Specs from Evan and glamour shots from Steve must arrive before design can begin
Action Items
- [ ] Email Evan requesting specs for both e-flow models (@Karly Oykhman)
- [ ] Receive glamour shots from Steve Lindenau
- [ ] Design both sell sheets and send to Steve for approval
- [ ] Prepare print-ready files (with bleeds) for local printer once approved
- [ ] Obtain printer contact details from Steve at approval stage