Doudlah Farms rebranded their packaging to include a prominent "Tested Clean" splash label, along with updated certification logos (USDA Organic, Regenerative, Demeter). This required a full sweep of product imagery across all e-commerce platforms — the DFO website, Amazon, and FAIR — to retire old bag photos and replace them with the new packaging.
The "Tested Clean" designation reflects third-party testing at $700 per test per product, making accurate imagery a brand integrity issue, not just an aesthetic one.
| Element | Old | New |
|---|---|---|
| "Tested Clean" label | Absent | Splash label on colored banner near product name |
| Non-GMO logo | Present | Removed (Moza certification requirement conflict) |
| Certification logos | Varied | USDA Organic + Regenerative + Demeter |
| Product name format | e.g., "White" | e.g., "Gourmet White" |
"We had to take non-GMO off because Moza was a stickler about it… so we just said we're not putting Moza on and we're going to take non-GMO off." — Lucy Doudlah
All bean product listings were confirmed to be showing old bag photography with no "Tested Clean" label. Every bean SKU needs updated imagery across all platforms.
Popcorn listings similarly showed old bag versions. The new bags read "Gourmet White" / "Gourmet Yellow" and carry the Tested Clean splash label.
The gift box image was appearing alongside single-bag listings (e.g., a 3 lb or 25 lb bag), creating a pricing inconsistency — a single bag was priced higher than a gift box containing two bags plus recipe cards. The gift box image should be removed from individual product listings and reserved for actual gift box SKUs.
"Why would anybody buy one single one for $19 when you can get two in recipe cards in a gift box for $18?" — Lucy Doudlah
| Platform | Action Required |
|---|---|
| DFO Website (WooCommerce) | Replace all bean and popcorn imagery; remove gift box from single listings |
| Amazon | Replace all bean and popcorn imagery; audit gift box pricing parity |
| FAIR | Update imagery and pricing to align with new packaging |
Updated product photography is held by Jen (Doudlah Farms' packaging/design contact). Lucy confirmed Jen has updated all bag images reflecting the new label configuration.