During a January 2026 website content review, [1] identified a need to replace outdated resident photography across their website. The primary concern was compassion and accuracy: some photos in use depicted residents who have since passed away, which creates an uncomfortable experience for current residents, families, and prospects who may recognize them.
The decision was made to source new stock photography rather than schedule new on-site shoots, prioritizing speed and flexibility.
Outdated resident photos on a senior living website carry specific risks that don't apply in other industries:
The Therapy & Wellness page was the first identified for photo replacement. Specific image needs discussed:
The goal is to pair images thematically: one photo representing independent fitness use, one representing guided therapeutic support.
Stock photography was chosen for this refresh because:
Melissa (Asymmetric) will source candidate images for Dawn's review at the next working session.
The photo audit was not limited to the Therapy & Wellness page. Dawn noted that a broader photo review across all community pages would be valuable — Heritage Center and Tammie's pages had already been updated in a prior cycle. The next working meeting will include a full photo walkthrough.
For senior living clients, photo audits should be treated as a recurring maintenance task, not a one-time project. Resident populations change, and marketing imagery must be reviewed regularly to ensure no deceased individuals are depicted. Stock photography provides a lower-risk, more maintainable alternative to resident-specific photography for evergreen web content.
| Owner | Task | Status |
|---|---|---|
| Melissa | Source stock photo candidates (fitness center, lifestyle, therapy) for review | Pending |
| Dawn | Review photo candidates at next working session | Pending |
| Both | Conduct full photo audit across all community pages | Planned |