Ongoing reference for Skaalen's recurring and scheduled print ad placements, including publication contacts, deadlines, and design notes. Updated as of the November 2025 monthly marketing call.
| Field | Detail |
|---|---|
| Publication | McFarland Thistle (Hometown News) |
| Issue | December 2025 |
| Submission Deadline | November 21, 2025 |
| Ad Type | Recognition / thank-you ad |
| Status | In progress |
Design Notes:
- Base design carries over from prior year with minimal changes
- Add the 125th anniversary logo/rosette to this version
- This is a "thank you for voting" ad — not a "vote for us" solicitation (unlike Best of Madison format)
| Field | Detail |
|---|---|
| Publication | Liturgical Publications (LPI) |
| Placement | Skaalen Heights |
| Start Date | January 2026 |
| Submission Deadline | Late November / early December 2025 |
| Ad Type | Ongoing placement |
| Status | Ready to resubmit |
Design Notes:
- Resubmit the existing Skaalen Heights ad (last updated May/June 2024 — PDF on file)
- Use the standard Skaalen logo, not the 125th anniversary version (anniversary branding ends with 2025 materials)
- No content changes needed; existing copy and phone number confirmed accurate
- Only one LPI ad is active (Skaalen Heights); no other properties currently placed
| Field | Detail |
|---|---|
| Publication | O'Rourke paper |
| Event Date | November 21, 2025, 2–4 PM |
| Submission Deadline | November 13, 2025 (to run in Nov 20 issue) |
| Ad Type | Print ad + social media graphic |
| Status | Urgent — pending Magnolia confirmation |
Design Notes:
- Base size: same as the All-Staff / Nurses Week ad format used previously
- Confirmed properties: Skaalen Ridge and Skaalen Heights
- Magnolia Gardens participation TBD — Dawn to confirm with Tammy before design is finalized
- A matching social media graphic is required alongside the print ad
- Previous open house graphic assets exist and can be adapted (avoid the "dark doorway" comp — flagged as visually off-brand)