BluepointATM Stadium & Arena Campaign

Overview

The next outbound campaign for BluePoint ATM will target stadiums and arenas as established early adopters of reverse ATM (cashless-to-cash) technology. This segment was chosen over the previously considered "live music" focus because professional and collegiate venues represent a large, already-primed audience that understands the product category. Following the stadium/arena push, the plan is to shift to water parks and amusement parks, timed to align with their budget planning season (fall/winter).

This decision was made during the ^[1] strategy call on 2025-10-08.

Campaign Rationale

Why Stadiums & Arenas First

• Professional stadiums and arenas are already largely cashless, meaning decision-makers are familiar with reverse ATM technology and the problem it solves.
• The addressable market extends well beyond professional venues: NCAA Division I, II, and III facilities, minor league stadiums, and semi-professional venues represent thousands of individual prospects.
• Targeting early adopters allows BluePoint to ride an existing wave of adoption rather than educating a cold market.

Why Water Parks & Amusement Parks Next

• Seasonal timing: operators in non-Sun Belt markets have reduced operational focus in fall/winter, making them more receptive to vendor outreach.
• Budget season alignment: fall is when these venues plan capital expenditures for the following season.
• The segment represents a natural adjacency to entertainment/attractions, a vertical BluePoint has already begun building lists for.

Campaign Structure

List Source

• Lists will be pulled from ZoomInfo (up to 700 contacts/month available under current subscription).
• Mike Stebbins and Wade Zirkle will build the stadium/arena list themselves to maintain control over audience targeting.
• Existing entertainment segment contacts (990 recipients in current automation) may provide overlap intelligence.

Email Sequence

• Modeled on the existing entertainment automation: approximately 10 emails over 10 weeks (one per week).
• Messaging and visuals will be adapted from the entertainment campaign copy — the audience is similar enough to reuse the structural framework with updated specifics.
• After the initial sequence, non-unsubscribed but unresponsive contacts will roll into a long-term nurture campaign (approximately one email per month, ongoing).

Supporting Channels

• Direct mail may accompany email outreach for comprehensive coverage, consistent with the approach used for prior segments (roadies, Colorado cannabis, entertainment).
• LinkedIn ads and Google ads are running concurrently with a budget split of $3,500 and $1,500 respectively; analytics review expected in 2–3 weeks.
• Conference targeting: Mike to identify relevant industry conferences and begin prospecting attendees in advance to build name recognition ahead of in-person events.

Drip Campaign for "Not Ready" Leads

A dedicated drip campaign is needed for leads who express interest but are not ready to move forward. This was identified as a gap — currently only the entertainment automation exists.

Planned campaign types:

Mike Stebbins will draft initial topic ideas for the "not ready" drip campaign. See ^[2] for implementation notes.

Action Items

Related

• ^[3]
• ^[2]
• ^[4]