Doudlah B2B Wholesale Site Launch

Overview

Doudlah Farms has a wholesale customer platform built and ready, with existing customer accounts already created in the system. As of the March 27, 2026 sync, a full launch to wholesale customers is on hold pending a fix for a recurring address entry bug that prevents orders from being completed. This is a confirmed systemic issue — not an individual account problem — as it has affected at least two separate customers.

Current Status

Blocked — Address Entry Bug

A recurring bug in the checkout/order flow prevents wholesale customers from successfully entering their address, blocking order completion. The developer was on vacation the week of March 27 and returned that day; resolving this bug was flagged as urgent. Once fixed, the launch sequence can proceed.

Launch Plan

Once the address bug is resolved, the planned launch sequence is:

1. Activate accounts — Developer activates the pre-created wholesale customer accounts, which automatically triggers a password-setup email to each customer.
2. Send personal launch email — A separate, personal email goes out simultaneously (drafted by Karly, sent from Lucy's or Mark's account) explaining the new platform, steps to get started, and directing customers to check for the password-setup email.
3. Target timeline — Week of ~April 3, 2026 (next week from the call date), contingent on the bug fix.

Key Details

• Customer accounts are already created in the platform; activation is the only remaining technical step post-fix.
• The launch email will be drafted by Karly Oykhman for Lucy or Mark Doudlah to send, keeping the communication personal and direct.
• The address bug had previously been mistaken for an individual account issue; a second affected customer confirmed it is systemic.

Action Items

• [ ] Developer resolves recurring address entry bug (urgent, assigned post-vacation return)
• [ ] Karly drafts B2B launch email for Lucy/Mark to send
• [ ] Developer activates all wholesale customer accounts once bug is fixed
• [ ] Launch email sent to all wholesale customers simultaneously with account activation

Related

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