Doudlah Farms runs a cause-marketing partnership with Moms Across America (MAA) using coupon codes that provide a customer discount while simultaneously funding a donation to MAA. The structure is intentionally simple, but a miscommunication during an MAA meeting created customer-facing confusion that required a messaging fix.
Both active codes — MAA10 and MAA20 — function identically:
| What the customer gets | What Doudlah Farms donates |
|---|---|
| 10% off their order | 10% of that order's revenue to MAA |
The number in the code name does not indicate the discount percentage. MAA20 was added after an MAA meeting presenter implied customers would receive a 20% discount; rather than correct the code name publicly, a second code was created so either code would work, with consistent behavior behind both.
"10% to Moms Across America, 10% back to the customer, and they're all the same."
— Sherry Lucy Doudlah, 2025-12-12 call
During an MAA group meeting, a presenter mentioned the MAA20 code in a way that implied a 20% customer discount. Sherry anticipated that customers who heard "MAA20" would expect 20% off and contact her when they only received 10%.
The fix: Messaging wherever these codes appear must explicitly state:
- Customers receive 10% off their order
- Doudlah Farms separately donates 10% of revenue from that sale to MAA
- The donation comes from Doudlah Farms, not from the customer's discount
When communicating about MAA codes (email, social, website):
"Use code MAA10 or MAA20 for 10% off your order. Doudlah Farms will also donate 10% of your purchase to Moms Across America — at no additional cost to you."