During the January 2026 marketing call, Doudlah Farms identified an opportunity to launch a white-labeled organic popcorn seasoning line in partnership with Keen Garlic, a small-batch organic seasoning producer. The initiative has two interlocking goals: (1) create a complementary product line that drives popcorn sales, and (2) use a video testimonial with Keen Garlic's owners to re-engage Dr. Joel Fuhrman for a white-label bean deal that previously fell through.
This strategy connects an existing personal relationship with Keen Garlic to both a new revenue stream and a high-value B2B opportunity.
| Product | Source | Notes |
|---|---|---|
| Organic Nutritional Yeast Flakes | Shiloh Farms (primary candidate) | Must be non-GMO and MSG-free; most commercial brands (Bragg's, Bob's Red Mill) do not meet organic standard |
| Keen Garlic Seasoning Blends | Keen Garlic (white-label) | Organic garlic-based blends; dill dip, onion dip, and others reviewed as strong candidates for popcorn application |
| Combined Nutritional Yeast + Garlic Blend | Keen Garlic (co-developed) | Mark Doudlah's preferred option; feasibility to be confirmed with Keen Garlic |
Standard nutritional yeast (Bragg's, most grocery brands) is typically GMO and may contain MSG — both incompatible with Doudlah Farms' organic positioning. Shiloh Farms was identified as a confirmed organic source. Any recipe cards or customer-facing recommendations must specify organic nutritional yeast to avoid implicitly endorsing non-organic versions customers may already have at home.
Keen Garlic (contact: Cindy) is an organic garlic grower and seasoning producer. They have an existing personal relationship with the Doudlah family and were indirectly responsible for the introduction to Asymmetric. Their product line includes a range of organic seasoning blends well-suited to popcorn applications.
Sherry Doudlah will contact Cindy upon Keen Garlic's return from California to:
- Explore white-label or bulk supply arrangements
- Discuss feasibility of a nutritional yeast + garlic blend
- Arrange an in-person popcorn tasting to evaluate flavor combinations
The owners of Keen Garlic attended a month-long residential health program run by Dr. Joel Fuhrman (San Diego, CA). Dr. Fuhrman's dietary protocol recommends that 40% of caloric intake come from dry beans. Following the program, both Keen Garlic owners lost a dramatic amount of weight (estimated 125–150 lbs combined) — a transformation so significant that the Doudlahs did not recognize them at a recent growers' dinner.
As a family, they now purchase 25-lb bags of Doudlah Farms dry beans on a regular basis.
Doudlah Farms previously shipped a pallet of DFO beans to Dr. Fuhrman's organization for a potential white-label deal. The beans were returned because they did not carry his branding. The relationship went cold.
The video testimonial is intended to re-open this conversation by demonstrating real-world results from his protocol using Doudlah Farms beans — creating a compelling case for a branded partnership. Once the new processing facility is operational, Doudlah Farms will have the packaging capacity to fulfill a white-label arrangement.
"Maybe that will get him interested in us again… if you're going to eat 40% of your diet in beans, it's pretty damn important that it doesn't have glyphosate in it." — Mark Doudlah
| Owner | Action |
|---|---|
| Sherry Doudlah | Contact Cindy at Keen Garlic to explore seasoning partnership and bulk/white-label pricing |
| Sherry Doudlah | Source organic nutritional yeast from Shiloh Farms; evaluate bulk pricing |
| Sherry Doudlah | Arrange in-person popcorn tasting with Keen Garlic to test flavor combinations |
| Mark Doudlah / Karly Oykhman | Do preliminary outreach to Keen Garlic re: video testimonial concept |
| Karly Oykhman | Plan video production once Keen Garlic partnership terms are established |