As of early April 2026, Doudlah Farms' direct website channel is experiencing exceptional growth, driven by Google Ads, Google Shopping, and retargeting campaigns. Website revenue is up 181% year-to-date and 200% month-over-month, making it an increasingly significant complement to the Amazon channel. This growth is happening alongside — and partially because of — strong organic unit momentum on Amazon, suggesting a broader brand flywheel effect is taking hold.
See also: [1] | [2]
| Metric | Value |
|---|---|
| YTD Gross Sales (website) | ~$41,000 |
| YTD Growth vs. Prior Year | +181% |
| Last Month Revenue (March) | ~$19,800 |
| MoM Growth (Feb → Mar) | +200% |
| Returns | Down to near zero |
The website run rate is accelerating sharply. The prior-year comparison line (green) versus the current year (blue) shows a clear inflection point beginning in March 2026.
Google Ads and Google Shopping campaigns are cited as the primary paid drivers of website traffic and conversion. Performance is described as "working really well" across both formats.
Retargeting campaigns are contributing meaningfully to repeat and recovered traffic, helping convert visitors who did not purchase on first contact.
A significant portion of growth is attributed to organic units — customers finding and purchasing without paid ad attribution. This mirrors the Amazon organic unit trend (also accelerating sharply in the same period) and suggests that brand awareness and reputation are compounding. As inventory stabilized post-Valentine's Day 2026 after a severe stockout period (Thanksgiving–Valentine's Day), both channels recovered and accelerated simultaneously.
"Everything kind of feeds on itself." — Mark Hope, April 2026 strategy call
A product page for the upcoming popcorn launch is live on the website in a "coming soon" state. The page currently displays an existing bag graphic that includes ROC and Demeter certification badges.
Outstanding action: Lucy Doudlah is coordinating with designer Jen to provide an updated bag graphic with a transparent background. Once received, Karly Oykhman will update the page to reflect the final packaging artwork ahead of launch.
Related: [3]
A separate B2B ordering site is near-complete, pending resolution of a shipping calculation error. Once live, the plan is to:
The website channel's growth is particularly valuable because:
Derived from the [5] strategy call (April 3, 2026). Attendees included Mark Hope, Karly Oykhman, Gilbert Barrongo (Asymmetric), and Lucy Doudlah, Mark Doudlah, Jason Doudlah (Doudlah Farms).