Old World operates on a separate domain from Dudla Farms and currently has no Google Shopping infrastructure or paid advertising in place. As of the 2026-02-25 weekly call, the team agreed to build out a Google Merchant Center product feed for the Old World domain as a prerequisite to launching any Shopping or Performance Max campaigns.
This is a greenfield setup — the feed does not yet exist and must be created from scratch before any ad campaigns can go live.
The topic surfaced during a review of Google Ads strategy for Dudla Farms. Karly noted that Old World had been discussed as an ad candidate a few months prior but was never actioned because the Merchant Center feed was missing. Without a feed, Shopping and PMAX campaigns cannot run.
Old World's Amazon performance is already strong — it was cited as a top performer in the Amazon ads review (alongside popcorn and black beans). A Google Shopping presence would extend that reach to direct website traffic.
The initial plan is conservative: launch a low-budget PMAX campaign once the feed is ready, mirroring the approach used to gather early data for Dudla Farms before shifting to Search campaigns.
| Owner | Task | Status |
|---|---|---|
| Mark Hope | Create Google Merchant Center feed for the Old World domain | ⬜ Open |
| Gilbert | Launch low-budget PMAX campaign for Old World once feed is ready | ⬜ Blocked — awaiting feed |