SOAR SKO Launch Timeline & Content Strategy

Overview

The January 11 launch target for the SOAR training modules has been reframed as an aspirational "shoot for the stars" goal rather than a hard deadline. The January 10–12 Sales Kickoff (SKO) event is being repurposed as a content production opportunity, and February is the realistic window for the first live use of the modules with new hires.

This article captures the timeline rationale, content production plan, and image sourcing strategy discussed in the December 10, 2025 sync between Gus Donelson (Agility Recovery) and Isalia Ramirez.

Launch Timeline

January 11 — Aspirational Target

The January 11 date remains on the table but carries no hard dependency. Key reasons it is low-pressure:

• No new hires expected in January. Agility Recovery did not hire in November or December, and no January hires are anticipated unless someone departs unexpectedly. The modules have no immediate audience.
• SKO focus is elsewhere. The January 10–12 SKO agenda is dominated by the launch of a new cyber product and a new compensation plan. SOAR modules will be mentioned but not formally rolled out.
• Delays have been mutual. Gus acknowledged that much of the timeline slippage is on the client side, not the vendor, and expressed no urgency pressure toward the Asymmetric team.

"Shoot for the stars and you'll hit the moon." — Gus Donelson, on the Jan 11 date

February — Realistic First Use

The first genuine trial of the SOAR curriculum is expected in February, when the next cohort of new hires is likely to onboard. This gives additional runway to:

• Complete and polish all 13 modules
• Finalize the Salesforce Storyline course (newly elevated to top priority)
• Incorporate authentic video and B-roll captured at the SKO
• Replace placeholder AI-generated images with real assets

SKO as Content Production Opportunity (Jan 10–12)

The January SKO presents a rare in-person window with the full Agility Recovery team — sales reps, CSMs, leadership, and the marketing manager. Gus plans to use this time deliberately for content capture.

Video Scripts & Talking-Head Recordings

• Gus will record authentic video segments in person at the SKO, replacing the current placeholder scripts and generic AI-generated imagery.
• Leadership and team members will record on-camera segments (e.g., welcome messages, module intros) while co-located.
• The marketing manager will be present and can assist with scripting review and production quality.
• Isalia should review the existing video scripts and send feedback to Gus before the SKO so any adjustments can be made prior to recording.

B-Roll

Planned B-roll capture includes:
- Award ceremonies
- Team activities and group shots
- Branded team footage (for potential LinkedIn use by marketing)
- General "graduation" and onboarding atmosphere shots

This B-roll will serve both the SOAR modules and broader marketing content needs.

Image Sourcing Strategy

Authentic images are preferred over AI-generated placeholders. The sourcing hierarchy is:

1. Internal restricted folders — Gus has access to SharePoint folders not available to the Asymmetric team (locked down by IT). He will search these for relevant imagery (e.g., Hurricane Harvey, Gulf Coast, Regional events).
2. Marketing team — Gus will coordinate with the Agility Recovery marketing manager to locate original JPEGs from existing decks and branded assets.
3. AI-generated fallback — If authentic images cannot be sourced, AI-generated images are acceptable as a stopgap. Style preference (realistic vs. illustrative/icon-based) is flexible — Gus has no strong opinion.

Known issue: Some existing AI-generated images in the modules have quality problems (e.g., anatomically incorrect scale — a person depicted taller than a semi-truck). Gus has left comments on these in the review documents.

Action owner: Gus will source and share images with Isalia. Isalia has also flagged this as an open action item on her side.

Related Decisions

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