wiki/knowledge/email-marketing/ahs-brady-training-campaign.md · 334 words · 2026-02-12
AHS Brady Training Email Campaign
A multi-email drip campaign designed to support Brady's onboarding/training at AHS. The campaign encountered a scheduling error that caused the final email to send prematurely, requiring corrective action.
Campaign Structure
The campaign consists of three emails sent across a roughly two-week window:
| Email |
Intended Send Date |
Status |
| Round 1 (intro) |
~Feb 10 |
Sent on schedule |
| Round 2 (mid) |
Feb 16 (Monday) |
Canceled |
| Final email |
Feb 19 (Thursday) |
Rescheduled after premature send |
Scheduling Error
During the meeting on 2026-02-12, it was discovered that the final email had been sent on Feb 12 — a full week ahead of its intended send date of Feb 19. The error was attributed to Sebastian placing the email in the wrong scheduling slot.
"It looks like the final one was sent today, which was not meant to happen. That was meant to be next Thursday."
— Sebastian Gant
Resolution
Two corrective actions were taken:
- Cancel the Monday (Feb 16) email — to avoid overwhelming Brady with back-to-back messages given the final had already arrived early.
- Reschedule the final email for Feb 19 — copy the prematurely sent email and re-send it on the originally intended date so the campaign concludes on the proper cadence.
Lessons / Notes
- Double-check send dates against campaign sequence before scheduling, especially for multi-step drip campaigns where emails are set up in bulk.
- Canceling an intermediate email is a reasonable mitigation when a later email has already been delivered — preserving the recipient experience without over-communicating.
- This pattern (cancel middle, re-send final on correct date) is a reusable recovery playbook for premature-send errors in short drip sequences.
Action Items
- [ ] Cancel Brady training email scheduled for Feb 16 (@Sebastian Gant)
- [ ] Reschedule final training email for Feb 19 (@Sebastian Gant)