AHS Cross-Sell Email Campaigns

Overview

Advanced Health & Safety (AHS) offers both asbestos and mold remediation services, but many existing clients associate them with only one. A client who hired AHS for mold remediation may not realize AHS can also handle asbestos removal — and vice versa. This gap represents a significant repeat-business opportunity addressable through targeted email segmentation.

This strategy was surfaced during the ^[1] and is planned for execution in early 2026.

The Problem

Gina Richardson (AHS) noted that clients frequently leave five-star reviews praising AHS's work, yet don't know the company offers complementary services:

"They used us for a mold remediation in their basement, and now they're remodeling their kitchen and they've come up with asbestos flooring. I want them to think of Advanced Health and Safety."

The goal is top-of-mind awareness for the full service range among people who are already warm — they've hired AHS before and had a good experience.

Segmentation Approach

Use MarketSharp (AHS's CRM) to segment the client list by service type, then send targeted campaigns to each group:

This avoids generic blasts and makes the message feel relevant to the recipient's actual history with AHS.

Implementation Notes

• Platform: Klaviyo (or current email tool) for sends; MarketSharp as the source of truth for service history segmentation
• Timing feature: The December training email used a send-time optimization feature (sends throughout the day based on when each recipient is most likely to open) — this contributed to best-ever open rates and should be used for cross-sell sends as well
• List hygiene: Sync the email list from MarketSharp the day before any send to ensure it reflects current clients

Relationship to Other Campaigns

This cross-sell effort is distinct from other AHS email campaigns:

• Home show campaign — targets homeowners in the broader database, not segmented by service history; see ^[2]
• Contractor training emails — targets trade professionals (plumbers, remodelers, flooring contractors), not residential clients; see ^[3]

Action Items (as of December 2025)

• [ ] Draft cross-sell email: mold → asbestos (@Sebastian Gant)
• [ ] Draft cross-sell email: asbestos → mold (@Sebastian Gant)
• [ ] Pull segmented lists from MarketSharp by service type (@Sebastian Gant / Gina Richardson)

Broader Principle

This tactic generalizes well beyond AHS: any service business with multiple distinct offerings and a CRM that tracks job type can run this playbook. The key ingredients are (1) a segmentable client list, (2) a clear "did you know we also do X?" message, and (3) a warm sender relationship that makes the email feel like a helpful reminder rather than a cold pitch.