wiki/knowledge/email-marketing/ahs-nari-home-show-campaign.md · 460 words · 2026-01-13
AHS NARI Home Show Email Campaign
Overview
A high-priority email campaign to announce Advanced Health & Safety's presence at the NARI Home Show and offer free tickets to their entire contact list. This campaign must be sent by January 19, 2026 — ahead of the show itself — and takes priority over other in-flight work including the MarketSharp tracking fix.
The tone should emphasize community support for NARI rather than a hard sell on AHS services. As Gina noted in the meeting: "While we hope to gain business, we realize that people are not going to a home show to talk about asbestos."
Campaign Details
| Field |
Value |
| Priority |
🔴 High — send before Jan 19, 2026 |
| Audience |
Entire contact list (all lists, no filtering) |
| Owner |
Sebastian Gant |
| Next meeting to review |
Jan 27, 2026 (post-show debrief) |
Content Brief
Primary Goals
- Announce AHS will be at the NARI Home Show (include booth number)
- Offer free tickets via the NARI ticket link
- Support the NARI event broadly — not just drive traffic to the AHS booth
Key Messages
- AHS is a proud NARI supporter and will be exhibiting
- Free tickets are available — include the direct ticket link (shared by Gina in meeting; also to be published on the AHS website)
- Attendees are welcome to stop by the booth, but the primary ask is simply to attend and support the show
- AHS will be giving away flower seed packets at the booth (a nice detail to mention if appropriate)
Assets to Pull
- NARI logo — pull from NARI's own announcement/website
- AHS + NARI co-branded graphic — Gina shared a Facebook post that includes AHS's logo alongside other exhibitors; use as reference or pull the image directly
- Free ticket link — Gina has this in her email signature; Sebastian confirmed it works. Publish on the AHS website as well.
Tone
Warm, community-oriented. AHS is supporting a local home improvement event, not pitching asbestos remediation. Keep it brief and action-oriented (click → get your free ticket).
Action Items
- [ ] Draft email copy and design using NARI logo and co-branded graphic (@Sebastian Gant)
- [ ] Publish free ticket link on AHS website before send (@Sebastian Gant)
- [ ] Send email to all contact lists by January 19, 2026 (@Sebastian Gant)
- [ ] Debrief on show results at Jan 27 meeting (@Sebastian Gant, @Gina Richardson)
- [1] — AHS client overview
- [2] — Source meeting
- [3] — Upcoming mold training email campaign (lower priority, send before Feb 20)