wiki/knowledge/email-marketing/ahs-nari-homeshow-campaign.md · 319 words · 2026-01-29
AHS NARI Homeshow Email Campaign Results
Overview
In late January 2026, Asymmetric sent an email campaign on behalf of [1] promoting free ticket downloads for the NARI Home Show. The campaign performed strongly by standard email marketing benchmarks, driving significant ticket downloads and generating vendor networking opportunities at the event.
This campaign was reviewed during the [2].
| Metric |
Result |
| Total Clicks |
301 |
| Unique Ticket Downloads |
219 |
| Open Rate |
~40% |
| Unsubscribe Rate |
Low |
| Bounce Rate |
Low |
The gap between total clicks (301) and unique downloads (219) reflects some repeat engagement. The ~40% open rate is well above typical industry averages for service businesses.
Outcomes
- Direct jobs: None attributed directly to the campaign. As Gina noted, attendees don't typically visit a home show specifically to discuss asbestos remediation.
- Vendor networking: Strong. AHS used the event to build relationships with other vendors in the NARI ecosystem.
- Lead gen collateral: AHS distributed flyers at the show promoting an upcoming mold event. No registrations had come in at the time of the meeting review, though this was not considered a negative signal given the event's timing.
Context & Notes
- The campaign promoted free ticket access to the NARI Home Show, a natural fit for AHS's involvement in the NARI organization (Gina Richardson holds a board position as Secretary).
- The email list showed healthy engagement hygiene — low unsubscribes and bounces indicate a well-maintained list.
- A follow-up postcard campaign was discussed as a complementary leave-behind tactic for future events. See [3].
- [2]
- [4] — Gina was given direct platform access following this meeting to enable self-managed urgent campaigns
- [5]