ClearMix Email Flow Revision

Overview

The ClearMix email flow is a 4-email nurture sequence targeting contacts tagged as ClearMix prospects in Klaviyo. The draft was reviewed during the October 2025 monthly sync and flagged for two specific revisions before it goes live as an automation flow.

The broader goal is to run this flow as a live campaign first (as was done with the Stick Pack sequence), gather performance data, make final tweaks, and then convert it to an evergreen automation triggered by new ClearMix-tagged contacts.

Current State

• Length: 4 emails
• Cadence: One per week (~1 month total)
• Status: Draft written by Caitlin; under revision by Karly
• Audience note: Some ClearMix-tagged contacts in PipeDrive inadvertently received the first Stick Pack email due to a CRM tagging issue (contacts were tagged at the company level, not the individual level). This is a known issue and does not block moving forward.

Planned Revisions

1. Add E-Guide CTA to Email #3

The ClearMix e-guide (a downloadable resource already created) is not currently referenced in the flow. Rather than adding a fifth email, the e-guide CTA will be incorporated into Email #3.

Rationale: Provides an additional engagement touchpoint and drives downloads of an existing asset without extending the sequence length.

2. Replace Generic CTAs

The current draft uses "Contact Us" as the primary CTA throughout. This was flagged as low-engagement and not specific enough to drive action.

Action: Karly will rewrite CTAs to be more contextually relevant and compelling for each email's content. Caitlin will review the revised draft before it is built in Klaviyo.

Workflow

1. Karly revises the 4-email draft (e-guide CTA in Email #3 + new CTAs throughout)
2. Karly tags Caitlin in the doc for review
3. Caitlin approves or requests changes
4. Flow is built in Klaviyo and sent as a live campaign to existing ClearMix-tagged contacts
5. Performance is monitored (open rate, CTR per email)
6. Final tweaks made based on results
7. Flow converted to evergreen automation for future ClearMix-tagged contacts

Lessons from the Stick Pack Flow

The Stick Pack 4-email sequence ran first as a broadcast campaign and provided a useful template for this process. Key observations to carry forward:

• Open rates near 20% are achievable and healthy for this list
• CTR dropped significantly on Email #3 of the Stick Pack flow — content was likely less engaging or lacked sufficient links; this is being investigated before the Stick Pack flow is automated
• The same diagnostic lens should be applied to the ClearMix flow after its live run

See also: ^[1] (if created)

Related Context

• The ClearMix Google Ads campaign currently has 0 conversions in the last 30 days and a high CPC due to competitive keywords. The email flow is an important parallel channel for nurturing ClearMix prospects who may not convert via paid search. See ^[2].
• Once the ClearMix flow and the self-segmentation survey flow are finalized, an evergreen welcome series for all new subscribers is planned as the next email initiative. See ^[3].

Action Items

• [ ] Revise ClearMix email flow draft — add e-guide CTA to Email #3, rewrite CTAs (@Karly Oykhman)
• [ ] Tag Caitlin in revised doc for review (@Karly Oykhman)
• [ ] Approve revised ClearMix flow draft (@Caitlin Doak)

Source

Discussed in the ^[4] monthly sync. Attendees: Karly Oykhman (Asymmetric), Caitlin Doak (American Extractions). Mark Schweiger was absent.