Part of the broader [1] NY cash acceptance law compliance campaign. The email sequence targets prospects sourced from the [2] and is designed to feel like a direct, personal outreach rather than a marketing blast.
The email sequence supports the NY compliance campaign alongside [3] and [4]. Its goal is to reach decision-makers at New York businesses who need to comply with the state's cash acceptance law before the March 20, 2026 deadline.
Text-only. No HTML templates, branded headers, or graphic signatures. The email should read as a one-to-one personal message, not a mass marketing send.
"Style-wise, I think we keep these very simplistic. We don't have the... it doesn't look like a traditional marketing email. Keep it kind of like how this is, and it looks more like a one-to-one email." — Karly Oykhman
| Field | Value |
|---|---|
| From address | Mike@BluePointATM.co |
| Reply-to address | Mike@BluePointATM.com |
| Signature phone | 607 area code CallRail number (forwards to Mike Stebbins) |
The .co sending domain is used for deliverability/campaign isolation; replies route back to the primary .com inbox so Mike receives them directly.
Include the 607 CallRail number in the plain-text signature. Do not include a full HTML email signature (graphics, logos, etc.) — this undermines the personal email aesthetic and can trigger spam filters.
Suggested signature format:
Mike Stebbins
BluePoint ATM
[607-XXX-XXXX]
The sequence should align with the white paper content (law overview, penalties, compliance via reverse ATMs). Specific copy is reviewed and approved by Mike Stebbins before deployment.
Mike@BluePointATM.co; configure reply-to as Mike@BluePointATM.com (@Karly Oykhman)