Citrus America Newsletter Strategy

wiki/knowledge/email-marketing/citrus-america-newsletter-strategy.md · 749 words · 2026-04-05

Overview

Citrus America sends a monthly newsletter targeting Thursday morning delivery. The October 2025 planning call established a content framework balancing customer success stories, product highlights, and event coverage. The November newsletter will shift to a travel/event recap format given the density of fall shows.

Related: ^[1] | ^[2]

Send day: Thursday mornings
Frequency: Monthly
Approval workflow: Miriam reviews content; photos sourced from client or stock

Confirmed Content Sections

Section	Content	Status
Customer Success Story	Bush's produce feature	Pending final quote approval from produce manager
Product Highlight	Citro Casa 8000 XB	Ready
Event Preview	IFPA show (Anaheim)	Pending Kopke partner confirmation to name both booths

Bush's Success Story

Version 2 of the case study is approved except for yellow-highlighted additions (produce manager quotes added after the fact)
Chris Romano requested the produce manager be included; final sign-off expected imminently
Photos needed: Miriam to send Bush's pictures (horizontal preferred for hero image; verticals usable throughout)
Fallback: use Bush's storefront imagery or logo-based visuals if photos are unavailable

IFPA Event Feature

Citrus America is supporting two booths at IFPA Anaheim — Jack Vandenberg and Kopke (growers/packers)
Jack Vandenberg has approved being named; Kopke confirmation pending
If both approve: include booth numbers and a blurb about the partnership
Miriam to provide a short written blurb once confirmed

Product Highlight: 8000 XB

Standard product spotlight format
Content ready; no blockers noted

Theme: Event Recap / "On the Road"

November's newsletter will consolidate fall travel into a single recap issue rather than previewing individual events.

Events to recap:
- WGA Symposium (Miriam attended; has photos)
- IFPA Anaheim (Brian and Jacob supporting booths)
- NGA Executive Conference, Washington D.C. (October 20–22)

Potential additions:
- Jacob's New England sales trip
- NGA partnership spotlight with NURIF Distillery (barrel-aged gin gimlet activation) — pending NURIF approval for co-mention

Format idea: Feature multiple team members (Miriam, Jacob, Brian) to show breadth of activity.

Content Sourcing Notes

Photos

Always request at least one horizontal image for hero/banner use
Vertical images can be used as supporting visuals throughout
When client photos are unavailable, use storefront imagery or brand logo assets

Event Blurbs

Miriam provides short written blurbs for events she attends
Melissa builds the newsletter structure; Karly/team handles design
Blogs updated with images are sent to client for review before publishing

WGA Symposium (Future Content)

Miriam flagged this as a potential standalone newsletter topic
Has photos from the event
Could frame as "Citrus America at WGA — what we learned / what's trending"
Tabled for a future issue; not in October or November plan

Success Stories

Aurora Public Schools meeting (Colorado) is a pipeline success story — Miriam meeting with them to gather quotes and get agreement to work with Stephen Levine on a formal write-up
Bush's is the current active story in production

Event Coverage Framework

Preview newsletters (sent before event): include booth numbers, partner names, call to action to visit
Recap newsletters (sent after): photos, highlights, team quotes, momentum story
October = preview (IFPA); November = recap (IFPA + WGA + NGA)

Press Releases

Miriam noted need for new articles and press releases to support link-building and visibility
NGA Executive Conference sponsorship is a candidate for a social post and/or press release
NURIF Distillery co-activation could be a PR angle if approved

Action Items (from October 2025 call)

[ ] Miriam — Send Bush's photos (horizontal + verticals) to Melissa
[ ] Miriam — Confirm Kopke approval to be named in newsletter; send IFPA blurb with booth numbers
[ ] Miriam — Confirm NURIF Distillery is comfortable with co-mention in November newsletter
[ ] Melissa — Build October newsletter once Bush's quotes are approved and IFPA blurb received
[ ] Melissa — Add IFPA (Anaheim) and NGA Executive (D.C., Oct 20–22) dates to the content calendar
[ ] Team — Schedule social post about NGA Executive Conference sponsorship

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