Seasonal email campaign promoting Crazy Lenny's hunting e-bikes, timed to coincide with Wisconsin hunting season. Approved in the [1] October 2025 marketing review.
| Detail | Value |
|---|---|
| Timeline | Now (Oct 2025) through mid-November 2025 |
| Offer | Free gun cleaning or five free range passes with hunting bike purchase |
| Channel | Email (organic) + website pop-up |
| Paid Ads | None — client has significant billboard spend already |
Introduces the hunting season promotion. Highlights the offer (gun cleaning or range passes), links directly to the hunting bike shop page on the Crazy Lenny's website.
Key content:
- Hunting season is underway in Wisconsin
- Limited-time offer through mid-November
- CTA: Shop hunting bikes → direct shop link
Makes the case for e-bikes over traditional hunting transport (walking, ATVs). Focuses on practical advantages hunters care about.
Key benefits to highlight:
- Quiet — won't spook game
- Fast — cover more ground
- No scent — critical for hunting; explicitly flagged by Steve as important
- Exercise benefit — secondary but worth including
Mentions Crazy Lenny's partnership with DES. No specific highlights required per Steve — keep it general. Serves as a credibility/trust touchpoint mid-flow.
End-of-campaign email. Messaging: promotion is ending soon, last chance to take advantage of the offer before mid-November.
Tone: Urgency-focused. "Don't miss out before hunting season ends."
This campaign runs concurrently with the [2]. Emails from both flows should be interleaved — not sent on the same days — to avoid inbox fatigue.