wiki/knowledge/email-marketing/crazy-lennys-sms-signup-campaign.md · 231 words · 2026-01-19
Crazy Lenny's SMS Sign-up Campaign
Overview
An SMS list-building campaign for [1], initiated to grow their subscriber base ahead of future promotional pushes. The campaign uses a social post and a dedicated email to drive sign-ups through an embedded form, with the goal of increasing engagement and in-store traffic via text-based promotions.
Reviewed and approved during the [2].
Assets
| Asset |
Status |
| Social post (SMS sign-up promotion) |
✅ Approved |
| Email (SMS sign-up with form link) |
✅ Approved |
Both assets were reviewed with Steve Lindenau on 2026-01-19 and approved without revisions.
Launch Plan
- Email send date: First week of February 2026
- Sequencing rationale: A promo email is scheduled for the week of January 19; the SMS sign-up email is intentionally delayed to avoid sending two emails in close succession.
- Sign-up mechanism: Email links to a form where subscribers opt in to the SMS list.
Goals
- Build the Crazy Lenny's SMS subscriber list
- Increase customer engagement and repeat store visits
- Enable future promotional outreach via text (e.g., seasonal sales, new inventory alerts)
Action Items (as of 2026-01-19)
- [ ] Schedule SMS sign-up email for first week of February (@Karly Oykhman)