wiki/knowledge/email-marketing/crazy-lennys-winter-storage-campaign.md · 442 words · 2026-04-05
Winter Storage Campaign — Crazy Lenny's E-Bikes
Campaign documentation for Crazy Lenny's E-Bikes winter bike storage service. Finalized in the [1] with Steve Lindenau.
Campaign Overview
| Detail |
Value |
| Service period |
October – mid-April |
| Price |
$249 |
| Included bonus |
Free spring tune-up |
| Promotion window |
October – early/mid November |
| Paid ads |
None (organic only) |
| Email flow |
3 emails, interleaved with hunting bike campaign |
Email Flow
Email 1 — Service Announcement
Introduce the winter storage offering. Cover what customers get:
- Secure storage space through mid-April
- Free spring tune-up included
- Peace of mind; bike out of the way
CTA: reach out or visit the store to reserve a spot.
Email 2 — Why You'd Want It (Benefits & Demographics)
Speak to specific pain points and audiences:
- Target demographic: Young professionals in apartments; city residents lacking storage space (Steve noted the city is growing rapidly with new apartment buildings)
- Not targeting students — timing and price point skew toward working adults
- Bike longevity angle: Proper winter storage extends the life of the bike — more years of use (Steve's framing)
- Convenience angle: No need to find space in a cramped apartment or garage
Email 3 — Cold-Weather Urgency Push
Send in early-to-mid November as Wisconsin temperatures drop. Messaging: winter is here, don't wait — protect your bike now. No hard deadline for drop-offs (same $249 price applies whenever the customer brings the bike in), so urgency is weather-driven rather than deadline-driven.
Scheduling Notes
- Both the winter storage flow and the [2] run concurrently
- Emails must be interleaved — do not send both campaigns on the same day
- Karly owns the scheduling and sequencing
Key Messaging Points
- Peace of mind — bike is safe, professionally stored
- Longevity — proper storage adds years to the bike's life
- Space — ideal for apartment dwellers with no room to store a bike
- Value — $249 includes a free spring tune-up (bike is ready to ride when picked up)
- Flexibility — no strict drop-off deadline; same price all season
Action Items
- [ ] Draft all three emails with correct dates and pricing (@Karly Oykhman)
- [ ] Build interleaved send schedule alongside hunting bike campaign (@Karly Oykhman)
- [ ] Send final drafted emails to Steve Lindenau for approval before sending (@Karly Oykhman)