wiki/knowledge/email-marketing/didion-constant-contact-campaign.md · 537 words · 2026-04-05

Didion Constant Contact Email Campaign — 4-Email Sequence

Overview

A 4-email nurture sequence was developed for Didion's Corn Masa and Arepa Flour product launch, built in Constant Contact. The campaign targets two distinct audiences — new prospects and existing customers — with separate copy tracks. The Constant Contact template was approved during the ^[1] marketing review call; final copy is pending Diana Henry's review.

Campaign Structure

Email Sequence

#	Subject Focus	Notes
1	Who we are	Brand introduction
2	Product details	Longest email; most content retained in both versions
3	Product benefits	Condensed value proposition
4	Get a sample	CTA-focused; drives to Request a Sample form

All emails link to the ^[2], either anchored directly to the sample request form or to the page top.

Audience Versions

Two copy tracks exist as separate tabs in the working document:

Prospects — More content; assumes no prior brand familiarity
Existing Customers — Condensed; assumes product awareness

Constant Contact Template

The approved template follows a consistent shell across all four emails:

Header — Consistent Didion branding; does not change between emails
Hero image — Large image at top; updated per email
Body content — Copy, supporting images, and CTA text updated per email
CTA button — Always present; verbiage changes (e.g., "Get a Custom Quote," "Contact Us Today," "Request a Sample")
Footer — Consistent; does not change between emails

The template uses a blue background section and a gold background section as structural anchors. Spacing may be tightened slightly to improve density without sacrificing readability.

Status

Template: Approved
Copy: Drafted; awaiting Diana's final review and edits
Graphics: Delivered to Diana via email (sent ~7:41 AM day of call, ~12 MB)
Build: On hold pending copy approval — Michal not to proceed with Constant Contact build until copy is signed off

Key Decisions

A fourth email was added during drafting; the original plan was three. The addition made logical sense once the content was condensed into a tighter sequence.
Links will point to the Masa/Arepa landing page; anchor destination (top of page vs. form) to be confirmed.
Product naming convention: when Corn Masa and Arepa are referenced together, use "Corn Masa and Arepa Flowers." When referenced separately, individual product names stand alone.

Action Items

Owner	Action
Diana	Review and finalize copy for all 4 emails (same day as call)
Diana	Confirm preferred link anchor — page top or form
Melissa	Hold on Constant Contact build until copy is approved
Melissa	Ensure mock-ups are fully proofed before sending for review

Notes on Proofing

Diana flagged that mock-ups should be more thoroughly proofed before review. Minor errors (e.g., missing punctuation in CTAs) are distracting during approval reviews. Melissa acknowledged and committed to tighter proofing on future deliverables.

^[3]
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