wiki/knowledge/email-marketing/flynn-audio-rockford-fosgate-promo.md · 538 words · 2026-01-15
Overview
Flynn Audio is running a limited email promotion to clear 4–5 Rockford Fosgate subwoofer packages (2 open-box, 3 new). The email will use an existing template and target the existing customer list. The core challenge is structuring the discount in a way that complies with Rockford Fosgate's Minimum Advertised Price (MAP) rules — the final approach is pending Sam's confirmation with his distributor.
Related client: [1]
Inventory
- Units available: ~4–5 total (2 open-box, 3 new)
- Brand: Rockford Fosgate (Rockford-only for this send; Alpine/Sony held as fallback if Rockford sells through)
- Installed value: ~$1,200–$1,500 per package
- Target discount: ~$500–$600 off (roughly 40%)
- Enclosures: Flynn Audio-branded enclosures ordered; logo on exterior — Sam to photograph in showroom once received
Discount Method — Decision Pending
Three approaches were evaluated:
| Option |
Status |
Notes |
| Free Installation (~$600 value) |
❌ Rejected |
Doesn't appeal to DIY buyers; perceived value questioned |
| Direct % Discount (~40% off) |
⚠️ Preferred, pending MAP check |
Cleanest for customer; risk of violating Rockford Fosgate MAP rules |
| "Add to cart to see price" |
❌ Not viable |
Not a native WooCommerce feature; requires custom dev work |
Decision path: Sam contacts distributor to confirm whether a direct advertised discount is MAP-compliant. If yes, Karly creates a direct-to-cart link with the discounted price applied.
Email Structure
- Template: Existing Flynn Audio email template (single hero image + copy + CTA)
- Urgency: "This week only" or similar limited-time framing
- Hero image: Photo of Rockford Fosgate sub loaded into Flynn Audio-branded enclosure, shot in showroom against wood backdrop
- Copy: Karly drafting in Google Doc for Sam's review
- CTA: Links directly to product page (or direct-to-cart link if MAP allows discount)
Key Decisions
- Email will focus on Rockford Fosgate only for this send; Alpine/Sony mentioned as potential upsell if Rockford stock sells through
- "Free installation" framing was explicitly rejected — Sam noted it reads as hollow to buyers who know installation is expected
- Open-box units will be positioned as an even better deal within the same email
- Copy will be drafted in a Google Doc so Sam can make inline edits before it's loaded into the template
Action Items
- [ ] Sam: Send Rockford Fosgate product specs and pricing to Karly
- [ ] Sam: Photograph subwoofer(s) in Flynn Audio-branded enclosure in showroom; send to Karly
- [ ] Sam: Contact distributor to confirm MAP-compliant promo approach
- [ ] Sam: Decide on discount vs. open-box framing once MAP is clarified
- [ ] Karly: Draft email copy in Google Doc and send to Sam by EOD Jan 16 (or Jan 19 at latest)
- [ ] Karly: Once MAP approach confirmed, email Sam with recommended promo structure; create direct-to-cart link if direct discount is allowed
- [2] — Email marketing index
- [3] — DR/SEO strategy discussed in same call
- [4] — Full meeting notes
- MAP pricing constraints are a recurring consideration for vendor-branded promotions; see also [5] if that article exists