PaperTube ABM: List Hygiene & Domain Reputation

Overview

Before launching the PaperTube ABM email sequence, two pre-launch blockers must be resolved to protect the client's domain reputation and ensure CTAs function correctly. Mass sending without list hygiene risks damaging the sender domain's deliverability standing.

This article captures the specific requirements identified in the ^[1] and the broader principle they illustrate: list hygiene is a mandatory gate before any high-volume ABM send.

The Problem

The PaperTube ABM system manages a personalized outreach sequence — six touches per account (five emails + one LinkedIn message) over 30 days. The client (Parag) explicitly flagged concern about mass sending from his domain. Two blockers were identified before the sequence could go live:

Blocker 1: List Hygiene Not Performed

• The target contact list had not been cleaned prior to the planned launch.
• Sending to an uncleaned list risks high bounce rates, spam complaints, and domain blacklisting.
• Owner: Mark to perform hygiene on the target list and reset send dates.

Blocker 2: Missing Calendar Link in Email CTAs

• Several emails in the sequence include a CTA to "schedule a meeting," but the client's actual calendar link was never inserted.
• Non-functional CTAs waste sends and undermine campaign credibility.
• Owner: Karly to email the correct calendar link to Mark for insertion before launch.

Domain Configuration Context

There was also uncertainty about the sending mechanism — specifically, whether emails were going out through Salesforce Account Engagement or a custom platform, and whether a secondary sending domain had been properly configured.

• The original design called for a "click to send" manual review step.
• The client later requested full automation (no manual send approval).
• Mark needs to confirm the sending platform, verify the domain configuration, and ensure the reply-to address is set correctly (client's email as reply-to, secondary domain as the actual sender).

"I think the sender, it'll say the name of the sender, and the reply email will be their email, but the actual sending email..." — Mark Hope, 2026-02-25

Best Practice: Pre-Send Checklist for ABM Launches

Based on this case, the following should be verified before any ABM sequence goes live:

1. List hygiene completed — validate and clean all target email addresses
2. Sending domain confirmed — secondary/dedicated domain configured and warmed
3. Reply-to address set correctly — client's real email, not the sending domain
4. All CTA links tested — calendar links, landing pages, and form destinations verified
5. Send dates current — no queued emails with past-dated send times
6. Automation mode confirmed with client — manual review vs. fully automated

Related

• ^[2]
• ^[3] — contrast example of a fully live ABM system with hygiene already addressed
• ^[4]