Quarra Stone Email Marketing Strategy

Overview

Email marketing for Quarra Stone is in early-to-mid setup phase. Account engagement infrastructure is in place and an email template has been created, but the full strategy — including segmentation and content planning — has not yet been finalized. A dedicated deep-dive session is planned for the next meeting. Separately, company-wide email signature standardization is being pursued in parallel through IT vendor Veeth.

Related client context: ^[1]

Current Status

Account Engagement

Account engagement has been fully configured. The next step is a dedicated strategy session covering:

• Segmentation — defining audience segments for targeted sends
• Email content — reviewing and approving the email content pipeline
• Send cadence — establishing a sustainable rhythm aligned with Quarra's Q4 goals

"I think that'll be the next kind of big marketing piece that'll help you guys start getting more sales pushing through." — Karly Oykhman

This session is intentionally deferred from the Q4 marketing call to give it the full meeting slot it warrants.

Owner: Karly Oykhman (Asymmetric) to prepare in-depth email strategy presentation for next meeting.

Email Signature Standardization

Lincoln Durham raised the need for a consistent, properly formatted email signature across all Quarra Stone employees. Key requirements stated:

• Embedded HTML — not an image file; must render as actual HTML elements
• Clickable links — website URL, phone number, etc. must be individually clickable
• Responsive — must scale correctly on both desktop and mobile
• Company-wide rollout — should not rely on each employee self-implementing; preference for IT-enforced deployment

Current Approach

Lauren Pomaranski is coordinating with Veeth (Quarra's IT vendor) on implementation. Veeth's current position is that signatures must be personalized per employee and cannot be force-pushed — they offered to provide an instructional email for each employee to self-configure.

Asymmetric noted they could provide similar guidance if Veeth does not follow through.

"I want to work with our IT company Veeth to then go into everybody's machine and force the signature change as opposed to leaving it up to every individual in this company to do that themselves." — Lincoln Durham

Known Challenges

• Microsoft Office environment adds complexity vs. Gmail
• Per-employee personalization (name, title, phone) makes templating harder
• Image-based signatures cause rendering issues: pixelation, appearing as attachments, failing to download

Next Steps

• Lauren to follow up with Veeth on implementation path and timeline
• If Veeth cannot deliver a satisfactory solution, loop in Asymmetric for alternative approach
• Asymmetric to advise on HTML signature structure if needed

Q4 Strategic Alignment

Email marketing efforts should be scoped to support Quarra's stated Q4 priorities:

1. Streamline marketing processes — reduce friction in content review, approvals, and campaign execution
2. Quality lead generation — focus on high-value, imminent opportunities rather than volume

Asymmetric (Karly) is also planning to rework broader marketing strategies ahead of 2026 to ensure full alignment with Quarra's vision. Email will be a key channel in that refresh.

Action Items

• [ ] Karly (Asymmetric) — Prepare in-depth email marketing strategy (segmentation + content) for next meeting
• [ ] Lauren (Quarra Stone) — Follow up with Veeth on email signature implementation; report back on feasibility of company-wide rollout
• [ ] Lauren (Quarra Stone) — If Veeth stalls, engage Asymmetric for alternative signature guidance

Related

• ^[1]
• ^[2]
• ^[3]