wiki/knowledge/food-beverage/doudlah-farms-old-world-popcorn-bag-sizing.md · 277 words · 2026-01-09

Old World Popcorn — Bag Size Decision (2lb vs 6lb)

Overview

During the January 2026 marketing call, Sherry raised a pending packaging decision for Old World Popcorn: whether to add a 2-pound bag size alongside the existing 6-pound offering. The decision was time-sensitive because Sherry needed to place a bag order with her supplier (Bob) and wanted to consolidate any new sizes into a single order run.

The Decision

Status: Pending — Karly to confirm with Mark Hope.

The question is whether Old World Popcorn should offer:
- 6-pound only (current offering, performing well)
- 6-pound + 2-pound (add a smaller consumer-friendly size)

A 1-pound size was considered but dismissed as too small.

Cost Optimization: Shared Printing Plate

The key insight driving this decision is that a 2-pound bag can reuse the same printing plate as the 6-pound bag, avoiding the cost of commissioning a new plate. The label will appear proportionally larger on the smaller bag, but the design remains functional and no additional plate setup fee is required.

"If I can make that plate work on a different size bag, it's just the same plate... the label will look a little bit bigger on the 2-pound bag than the 6-pound bag, but it's the same." — Sherry Lucy Doudlah

This makes adding the 2-pound size relatively low-cost if done at the same time as the current order.

Action Items

Sources

  1. Index
  2. Doudlah Farms Popcorn Seasoning Line