AHS Bidding Script Optimization

A custom Google Ads bidding script developed by Mark (Asymmetric) and rolled out for ^[1] as part of ongoing paid search optimization. The script introduces time-based bid adjustments to concentrate spend during high-intent windows and pull back during low-converting periods.

Overview

Standard Google Ads bidding treats all hours and days roughly equally unless manually configured. This script adds a data-driven layer on top of the existing campaign structure by analyzing historical conversion patterns across time of day and day of week, then automatically adjusting bids to match observed intent signals.

The tool is described as proprietary to Asymmetric — not a native Google feature or third-party platform integration.

How It Works

1. Conversion data analysis — The script ingests conversion history and segments it by hour and day of week.
2. Pattern identification — It surfaces which windows produce the highest-intent conversions (clicks that lead to form fills, calls, etc.) versus low-activity periods.
3. Bid adjustment — Bids are scaled up during peak windows and scaled down during off-peak windows to maximize ROI within the existing budget.

Example Patterns (Madison Asbestos)

These are illustrative examples from the February 2026 meeting; actual multipliers are determined by the script's analysis of live account data.

Rationale

Spending the same amount per click at 2 AM Sunday as at 10 AM Wednesday wastes budget on low-intent impressions. By concentrating spend during windows where users are actively searching with purchase or inquiry intent, the account can generate more qualified leads without increasing total ad spend.

This also complements the broader SEO and domain authority work underway — as the site's quality score improves, ad costs may decrease, making efficient bid timing even more impactful.

Relationship to Other Optimizations

The bidding script is one component of a broader Google Ads workflow for this account:

• Weekly keyword and search term reviews — Negative keyword additions, match type adjustments
• Conversion tracking audits — Ensuring the data feeding the script is accurate
• Bidding script — Time-of-day/week bid scheduling (this article)

All three run in parallel as ongoing maintenance.

Status

• Introduced: February 2026
• Developed by: Mark (Asymmetric internal)
• Client: ^[1]
• Stage: Implementation / rollout as of the 2026-02-24 meeting

Source

Discussed in the ^[2]. Sebastian presented this to Gina Richardson and Bob Stigsell as a new capability being layered onto existing campaign management.