Campaign notes and strategic direction for the American Extractions ClearMix Google Ads campaign, as discussed in the [1] October 2025 marketing sync.
| Metric | Value |
|---|---|
| Conversions (last 30 days) | 0 |
| CTR | Near average (~5%) |
| CPC | High (competitive keywords) |
| Daily Budget | $15/day → $20/day (recommended) |
| Monthly Budget Cap | ~$1,100 (combined with Stick Packs) |
ClearMix recorded 0 form fills or calls in the 30-day window reviewed. This is the primary concern. The low impression volume makes it difficult to draw reliable conclusions — the campaign has not yet reached the ~5,000 impression threshold Asymmetric uses before making strong optimization decisions.
The cost-per-click on ClearMix is significantly higher than the [2] because the keywords being bid on are more competitive. This compresses margin and limits how much traffic the budget can buy.
Starting with very narrow, highly specific keywords limited reach too much. Insufficient impressions prevent statistically meaningful performance analysis.
Increasing the daily budget from $15 to $20 is recommended to generate more impressions and gather enough data for reliable optimization. At $20/day, the combined monthly cap across both campaigns (ClearMix + Stick Packs) is approximately $1,100 — though actual spend will vary with search traffic volume.
The campaign started with exact/narrow match keywords targeting a very specific audience. The strategy is shifting toward broader but still relevant keywords to:
- Increase impression volume
- Lower average CPC by reducing competition on any single term
- Capture a wider but still qualified audience
This mirrors the adjustment already made on the Stick Packs campaign, which improved impressions there.
New ad imagery was updated (as of the call date) to improve CTR. ClearMix CTR was near average (~5%); the image update is expected to push it above average, as it did for Stick Packs (7.5–7.6%).
A significant portion of search impression loss across both campaigns is attributed to Search Lost (Rank) — Google's ad rank algorithm factors in the site's Domain Rating (DR). At DR 20, the site is losing ad auctions it is bidding on. The proposed [3] is expected to reduce this loss and directly improve ClearMix ad visibility without any budget increase.
Conversions are tracked via:
- Form fills on the ClearMix landing page
- Phone calls originating from the ad
There is no visibility into on-page behavior (scroll depth, section engagement, etc.). The team is also cleaning up extraneous conversion goals that were inadvertently included in reporting.