American Extractions ClearMix & Stick Pack Campaigns

Two Google Ads campaigns running for ^[1] targeting their ClearMix drink mix and Stick Pack product lines. Both campaigns are in early stages with limited data; optimization is ongoing.

Campaign Overview

ClearMix Campaign

Originally launched but produced no results due to low keyword search volume. The campaign was rebuilt and relaunched the week of Oct 6, 2025 with the following changes:

• Added broad match keywords to capture related search queries beyond exact terms
• Added additional ad imagery
• Geo-targeting limited to California and Colorado due to looser hemp advertising regulations in those states

Mark Schweiger indicated he'd prefer to expand to continental U.S. targeting; Karly noted the current restriction was a deliberate test strategy given the hemp-specific nature of ClearMix. Expansion is a likely next step once initial data is gathered.

Stick Pack Campaign

Broader campaign targeting general stick pack manufacturing/contract manufacturing queries, not limited to hemp/cannabinoid keywords. Running since approximately Sep 22, 2025.

• Geo-target: Continental U.S.
• Keyword strategy: both cannabinoid-specific and broad manufacturing terms
• Higher search volume than ClearMix due to broader keyword set and larger geo

Performance Snapshot (as of Oct 13, 2025)

• Total conversions: 3 (across both campaigns)
• Click-through rate: High — above the 5% benchmark Asymmetric targets
• Cost per click: High — active work underway to reduce via bid adjustments
• Search impression share (Stick Pack): Low — attributed to new subdomain not yet indexed/trusted by Google, and budget constraints
• Impressions: Low overall; insufficient data for major optimization decisions

The campaigns are hosted on a separate subdomain from the main American Extractions website, a deliberate choice to limit liability exposure. This means Google needs additional time to index and establish domain quality signals.

Optimization Cadence

• Ads team reviews campaigns daily
• Adjustments (bid changes, keyword tweaks, ad copy) made approximately every other day
• Karly provides updates to the client at bi-weekly syncs and via Monday email updates on off-weeks

Key Decisions & Notes

• ClearMix geo expansion: Mark prefers continental U.S.; team will evaluate once learning phase data is sufficient
• Broad match rationale: Necessary for ClearMix due to niche keyword volume; helps capture adjacent searches
• Subdomain tradeoff: Reduces liability risk but slows Google's trust/indexing timeline — expected to normalize within ~1 month of launch
• Learning phase timeline: Approximately 1 month expected before enough data exists to draw meaningful conclusions and make significant structural changes

Related

• ^[2]
• ^[3]