The American Extractions Stick Packs Google Ads campaign was approximately one and a half months old at the time of the October 2025 review. Performance on click-through rate is above average, but ad visibility is being suppressed by the site's low domain rating, limiting the campaign's overall reach and conversion volume.
See also: [1] | [2] | [3]
| Metric | Value | Benchmark / Notes |
|---|---|---|
| Click-Through Rate (CTR) | 7.5–7.6% | Above the ~5% industry average |
| Conversions | 3 | Form fills / calls on landing page |
| Search Lost (Rank) | High | Primary driver is low domain rating |
| Search Lost (Budget) | Low | Budget is reasonably optimized for current search volume |
| Daily Budget | $15/day | Not always fully spent due to lower search volume |
The most significant performance constraint is Search Lost (Rank) — a high percentage of eligible searches where the ad is not shown because Google's ad rank algorithm deprioritizes the site.
Ad rank is influenced by domain rating (DR). American Extractions' site was at DR 20 at the time of this call. Google favors higher-DR sites even in paid search, meaning competitors with stronger domain authority capture impressions that American Extractions is losing.
Competitor DR context (checked during the call):
- Dem.net (a competitor appearing in sponsored results): DR 20 — same as American Extractions
- ePac Flexibles (epac.com): DR 55
A proposed $250 one-time service to raise DR from 20 to 40 via backlink building is expected to meaningfully reduce Search Lost (Rank). See [3] for details.
Conversions are tracked as:
- Form fill on the Stick Packs landing page
- Phone call initiated from the ad or landing page
Google Ads does not provide visibility into on-page behavior (scroll depth, section engagement, etc.). The 7.5% CTR is the primary proxy for audience quality at the top of the funnel.
The team uses 5,000 impressions as the threshold for drawing statistically reliable conclusions about campaign performance. The campaign had not yet reached that threshold as of this call.