wiki/knowledge/google-ads/asymmetric-google-ads.md · 244 words · 2026-04-05

Asymmetric Google Ads Campaign

Overview

Google Ads campaigns for [1] are currently in development, handled by Gilbert. As of the April 1, 2026 marketing sync, these campaigns were the furthest along of the three active channel launches and were not blocked by any outstanding dependencies.

Status

In Progress — targeting end-of-week (EOW) launch.

Unlike the [2] and [3], the Google Ads build had no reported blockers at the time of the meeting. Gilbert was actively building out the campaigns and had open questions that Karly addressed directly.

"Gilbert's building those out right now. I just sent him a message yesterday about some questions and things that he had. So he's in progress on those. I would say those will be on by this end of this week at the latest."
— Karly Oykhman, 2026-04-01

Key Details

Field Detail
Owner Gilbert
Target Launch End of week (week of 2026-03-31)
Blockers None reported
Status In progress

Context

This campaign is part of a broader multi-channel launch for Asymmetric, which also includes LinkedIn Ads and segmented email campaigns targeting environmental and food & beverage industries. The Google Ads work was proceeding independently of the design bottleneck affecting the other channels.

Sources

  1. Index|Asymmetric
  2. Asymmetric Linkedin Ads|Asymmetric Linkedin Ads
  3. Asymmetric Email Campaigns|Asymmetric Email Campaigns
  4. Index|Asymmetric Client Overview
  5. Asymmetric Linkedin Ads|Asymmetric Linkedin Ads Campaign
  6. 2026 04 01 Asymmetric Marketing Call|2026 04 01 Asymmetric Marketing Call