BluePoint ATM runs dedicated landing pages for each active Google Ads campaign rather than sending paid traffic to the main website. The core rationale is keyword-to-copy alignment: when the keywords being bid on are baked into the landing page copy, Google rewards the ad with a higher quality score, which strengthens the bid and lowers cost per click.
Dedicated pages also improve conversion tracking — each page is a clean signal for which campaign drove a visitor, versus sending everyone to a shared page like /cashless.
As of the February 2026 review, three campaigns are live:
| Campaign | Keyword Focus | Status |
|---|---|---|
| New York | Geographic / local ATM intent | Active |
| P-Max | Traditional ATM + Reverse ATM (broad) | Active — traffic still going to main site pending LP approval |
| Reverse ATM | Reverse-specific keywords only | Active — traffic still going to main site pending LP approval |
A fourth landing page (Cashless) was drafted but is not tied to an active campaign; the Reverse ATM page covers that intent.
P-Max clarification: P-Max captures both traditional and reverse ATM keywords. The Reverse ATM campaign targets reverse-specific keywords exclusively.
Current next step: Karly to send P-Max and Reverse ATM landing page drafts to Mike/Wade for review. See [1] for contact details.
From the call transcript, Mike initially asked whether a standalone page was really necessary versus sending clicks to /cashless. Karly's explanation:
"We make sure that the keywords we're targeting in the ads are really baked into the copy on the landing page as well. That helps with the overall quality of the ad score, helps us reduce the cost per click… what we're bidding on makes our bid stronger for those specific words."
The secondary benefit is cleaner attribution — a standalone page makes it unambiguous that a conversion came from a specific campaign.