BluePoint ATM runs two active Google Ads campaigns — PMAX and Reverse ATM — with a combined monthly budget of $1,500/month. As of the March 2026 review, both campaigns are performing well on quality metrics but are significantly budget-constrained, limiting impression share. A third campaign targeting New York ended in March 2026, freeing budget to reinvest in the two active campaigns.
Related client: [1]
| Campaign | Status | Notes |
|---|---|---|
| Reverse ATM | Active | Strong CTR and CPC; low impression share due to budget |
| PMAX | Active | Running alongside Reverse ATM |
| New York | Ended | Budget now available for reallocation |
| Metric | Value | Context |
|---|---|---|
| Impressions (30 days) | 660 | Budget-constrained |
| Clicks (30 days) | 42 | |
| CTR | 6.36% | Very good |
| Avg. CPC | $5.00 | Very good for finance vertical |
| Impression Share | 11% | Low — budget is the primary constraint |
| Daily Budget (actual) | $8/day | |
| Daily Budget (Google recommended) | $50/day |
At $8/day, the campaign yields approximately 8 clicks/day. Google's simulator projects ~25 clicks/day at $50/day, indicating a near-linear relationship between budget and clicks for this campaign.
Decision made March 2026: Reallocate the full $1,500/month budget away from the ended NY campaign back into the PMAX and Reverse ATM campaigns to increase impression share and drive more clicks nationally.
Previously, budget had been split three ways (NY campaign, PMAX, Reverse ATM) and further reduced to fund LinkedIn Ads. With the NY campaign complete and LinkedIn winding down, the full $1,500/month is now available for the two active campaigns.
Owner: Karly Oykhman (Asymmetric)
A key blocker for improving campaign efficiency is the review and update of the PMAX and Reverse ATM landing pages. Higher landing page relevance improves Google's Quality Score, which:
As of March 2026, landing page edits are pending BluePoint's review. This was flagged as the highest content priority, above social media and blog content.
Next step: Mike Stebbins (BluePoint) to email Karly with specific edits for PMAX and Reverse ATM landing pages; Karly to apply and launch.
With 11% impression share, BluePoint appears in roughly 1 out of every 9 searches for Reverse ATM-related keywords. The primary lever to improve this is budget — the campaign's CTR and CPC indicate the ads are competitive when they do appear. Landing page quality improvements will provide an additional (non-budget) boost.