In early February 2026, Asymmetric launched a Google Search Ads campaign for [1] targeting keywords such as "memory care." As of the [2], the campaign had been running for approximately 5–6 days and was still within its standard 2-week learning phase.
| Field | Value |
|---|---|
| Campaign Type | Google Search (sponsored results) |
| Target Keywords | Memory care and related search terms |
| Launch Date | ~February 4–5, 2026 |
| Status at Meeting | Learning phase (days 5–6 of ~14) |
| Next Review Point | ~February 18–19, 2026 |
Google Search Ads campaigns go through an initial learning period after launch during which the algorithm runs with limited delivery while it gathers signal data. Asymmetric's standard practice is to:
"We tend to let it run for about two weeks before we kind of start to judge how it's performing and make adjustments and things." — Sebastian Gant, 2026-02-10
This is consistent with Google's own guidance that changes during the learning phase reset the algorithm and extend the period before stable performance data is available.
This campaign was built after Asymmetric gained access to Cordwainer's existing Google Ads account, which had prior campaign history. Sebastian conducted an audit of that historical data before building the new campaign. The account access and audit were discussed in the preceding meeting.
The Google Search campaign complements the existing [3], which was already performing at target benchmarks (CPLPV <$2, CTR 4–5%) at the time this search campaign launched.