During a review of the Doodla Farms Google Merchant Center account, Mark identified several products with disapproval or non-approval status. The most actionable item is the 1.5 lb Organic Dried Beans listing, which should be eligible for Shopping ads but is currently not approved. Gilbert was assigned to investigate the cause and remediate.
This investigation was surfaced as part of broader work to set up a Google Shopping campaign for [1] and its sub-brand Old World Popcorn. See also: [2].
| Product | Status | Action Needed |
|---|---|---|
| 1.5 lb Organic Dried Beans | Not approved | Investigate and remediate |
| Personalized Gift Note | Not approved | Expected — not a shoppable product; likely ignore |
| 25 lb Popcorn Bags | Not approved | Low priority — bulk SKU, not a Shopping focus |
| 25 lb Yellow Cornmeal | Not approved | Low priority — bulk SKU, not a Shopping focus |
Priority target: The 1.5 lb Organic Dried Beans disapproval is the one that matters. The 25 lb bulk SKUs and gift note are considered low priority or expected non-approvals by Mark.
The Doodla Farms Merchant Center is fed via a Google Shopping Feed plugin connected to DoodlaFarms.com (WooCommerce). Products are surfaced via "Found by Google" and a Shopping Feed plugin — the exact plugin configuration was unclear during the call and may warrant a separate audit.
Mark noted that the approved products in the feed look correct overall, but the 1.5 lb dried beans disapproval stands out as something that needs to be resolved for campaign coverage.