Tactical Training Systems (TTS) is a division of Trachte focused on custom police and military training facilities. The existing Google Ads account for TTS is inaccessible due to being registered under a former employee's personal credentials, blocking all payment updates and campaign management. The resolution is to create a new, company-owned Google Ads account and use the opportunity to build a proper market-informed ad strategy from scratch.
The TTS Google Ads account was originally created by a former employee using her personal name, personal address, and personal payment details. When she departed, the account was not properly transferred. As a result:
This is a cautionary example of why ad accounts must always be created under company-owned credentials from the outset. See [1] for general guidance.
The recommended path is to create a new Google Ads account under Trachte/TTS company credentials rather than attempting to recover the locked account. Miranda Strong (Trachte) is responsible for initiating this from the client side, with Asymmetric assisting in the setup.
Setup checklist:
- [ ] Create account under a company-owned Google login (not an individual employee's personal account)
- [ ] Use a company billing method (corporate card or invoice)
- [ ] Add Asymmetric as a manager account via Google Ads MCC link
- [ ] Migrate any salvageable campaign structures or keywords from the old account (read access allows export)
TTS operates in a high-growth niche: custom training facilities for law enforcement and military, including shoot houses, tactical scenario rooms, and multi-use facilities shared between fire, police, and military units. Key characteristics of this market:
"Every county in America wants one." — Trachte team, noting strong latent demand
Fire Facilities (a related Trachte division) is currently having an outstanding year, suggesting the broader public-safety facilities market is active.
Before building campaigns, Asymmetric (Sebastian Gant) will conduct market research to inform strategy:
Findings will be reported back to Brian (Trachte) before campaign build-out begins.
Based on the nature of the market, initial campaigns should likely focus on:
| Campaign Type | Rationale |
|---|---|
| Search — branded | Capture anyone already aware of TTS |
| Search — category | "Custom police training facility," "law enforcement shoot house," etc. |
| Search — grant/funding angle | Target decision-makers researching how to fund facilities |
| Display/remarketing | Low priority initially; market is too niche for broad awareness spend |
Messaging should emphasize customization, proven track record (Trachte's 125-year history), and potentially grant eligibility guidance as a differentiator.