BluePoint HubSpot Contact Form Integration Issue

Overview

When a prospect submits the Contact Us form on the BluePoint ATM website, a lead notification email is generated and sent to the BluePoint team. However, this notification email is not automatically logged in the corresponding HubSpot contact's activity feed. The contact record itself is created (name, email, phone populate correctly), but the initial message content from the form submission is absent from the activity timeline.

The only way the message content currently appears in HubSpot is if a team member manually forwards or re-sends the notification email — which is what Mike Stebbins had been doing as a workaround.

This was identified during the ^[1] December 2025 marketing review call.

Problem Details

• What works: Contact record is created in HubSpot when a form is submitted; standard fields (name, email, phone) populate.
• What breaks: The lead notification email — sent from info@bluepointatm.com to Wade — is not imported into the contact's HubSpot activity as an email event.
• Impact: The initial message/inquiry content (what the prospect actually wrote) is lost from the CRM record unless manually re-entered. This forces extra manual work and creates gaps in the contact history.
• Workaround in use: Mike was forwarding the notification email to himself and including the form content, which then appeared as an outbound email in HubSpot — not a true inbound form submission record.

Root Cause (Suspected)

The HubSpot integration is not configured to import the website's lead notification emails as logged activities on the contact record. This is likely one of two issues:

1. Missing form field mapping — HubSpot form properties may not be correctly mapped to the website's Contact Us form fields, so the submission event isn't fully captured.
2. Email logging not connected — The notification email sent by the website is a transactional/system email, not a HubSpot-native form submission. HubSpot needs to be configured to either (a) use a native HubSpot form embed, or (b) use the HubSpot API/email logging to associate inbound notification emails with the contact record automatically.

Resolution Steps (Assigned)

• Owner: Mark Hope (Asymmetric), flagged by Melissa Cusumano
• Action: Investigate the HubSpot Contact Us form integration; determine whether the issue is form field mapping, email import configuration, or a missing workflow/automation step.
• Goal: Ensure that when a new lead submits the contact form, the full notification email (including the prospect's message) is automatically logged in the HubSpot contact activity timeline — no manual steps required.

Melissa noted she would email Mark directly after the call with the specifics, as he was unavailable that day.

Related Context

• This issue surfaced alongside a broader push to improve lead capture. BluePoint also decided to shift content offers (e.g., the Reverse ATM Trends Report) to gated lead-gen forms — see ^[2]. That new form will also need HubSpot integration, so resolving the underlying logging issue is a prerequisite.
• HubSpot is the primary CRM for BluePoint ATM lead tracking. Accurate activity logging is essential for follow-up workflows.

Generalizable Pattern

This is a common integration gap when a website's contact form sends a notification email rather than submitting directly through a HubSpot-native form or API. The contact record gets created, but the email notification lives outside HubSpot's tracking scope.

Best practice: Wherever possible, use HubSpot's native form embed or the Forms API so that submissions are natively recorded as form submission events in the contact timeline. If a third-party form must be used, configure a HubSpot workflow or use the BCC/forwarding email logging feature to associate inbound notification emails with the correct contact automatically.

References

• ^[3]
• ^[4]