During a January 2026 review call, BluePoint discovered that the Product field submitted via website forms was not syncing to HubSpot. This field is the linchpin of BluePoint's lead routing logic — without it, new leads land in a general contact pool of thousands and are never assigned to the correct salesperson.
The root cause appears to be a mismatch between the field option values defined in HubSpot and the values being submitted by the website forms.
Lead routing was broken for all form submissions that included a Product selection:
| Product Value | Routes To |
|---|---|
| Cash ATM | Wade Zirkle |
| Reverse ATM | Mike Stebbins |
| Other Kiosk | (unassigned / general pool) |
Without the field syncing, leads fell into the general HubSpot contact pool and risked being lost among thousands of existing contacts.
The HubSpot Product property had four options defined:
Reverse ATMCash ATMBattery KioskDigital AdvertisingThe website forms were updated to use slightly different naming conventions, and Digital Advertising was never included as a form option. The mismatch between form-submitted values and HubSpot property options caused the field to fail silently — all other fields (name, phone, email, company) synced correctly.
This was confirmed via a test submission on the Reverse ATM landing page on the morning of 2026-01-21.
Two parallel actions were agreed upon:
Investigate why the mapped field is not writing to HubSpot even when a matching value is submitted. Retest after HubSpot-side changes are made and confirm resolution to Wade and Mike.
Reduce the four existing options to three, aligned exactly with the website form values:
| New Option | Replaces |
|---|---|
Cash ATM |
Cash ATM (unchanged) |
Reverse ATM |
Reverse ATM (unchanged) |
Other Kiosk |
Battery Kiosk + Digital Advertising (merged) |
Any existing leads currently categorized as Battery Kiosk will be migrated to Other Kiosk during the consolidation. BluePoint confirmed this is acceptable.
Battery Kiosk and Digital Advertising are early-stage products not yet actively sold; merging them into Other Kiosk keeps the routing model clean without losing the category.Battery Kiosk will be re-categorized to Other Kiosk without manual review.Cash ATM, Reverse ATM, Other Kiosk (@BluePoint — Mike Stebbins)Battery Kiosk leads to Other Kiosk during consolidation (@BluePoint)