Citrus America HubSpot GCLID Tracking Setup

Overview

HubSpot must be configured to capture Google Click IDs (GCLIDs) on all web forms. This is a prerequisite for connecting PPC ad clicks to leads and sales in HubSpot, enabling accurate ROI measurement across campaigns — particularly the planned ^[1].

Without GCLID capture, form submissions from paid traffic appear as generic organic or referral visits, making it impossible to attribute leads to specific campaigns or justify budget changes.

Why This Matters

During the ^[2], Miriam Framson stated the core problem directly:

"Even if we were to put more money into this right now, I'm never going to know where any of it went."

The team identified that leads coming through the Zumex or Zumo landing pages were navigating to the main Citrus America site, but HubSpot was only recording them as referral traffic — losing the campaign attribution entirely. GCLID tracking closes this gap.

Once in place, a form submission from a Zumo ad click will be identifiable as such in HubSpot, enabling the team to:

• Tie specific leads and sales back to individual campaigns (Zumex vs. Zumo vs. Commercial Juicer)
• Calculate actual cost-per-lead and cost-per-sale for each campaign
• Build a data-backed case for increasing PPC budget

How GCLID Tracking Works

When a user clicks a Google Ad, Google appends a gclid parameter to the destination URL. This GCLID is associated with the user's entire session — even if they navigate across multiple pages before submitting a form.

To capture it in HubSpot:

1. Add a hidden field named gclid to all HubSpot forms on the site (contact forms, landing page forms, etc.)
2. Enable auto-population so the hidden field reads the gclid URL parameter on page load
3. Verify HubSpot's Google Ads integration is active so GCLIDs are matched back to ad clicks in reporting

Once captured, each contact record in HubSpot will carry the GCLID, allowing campaign-level attribution in deal and contact reports.

Implementation Scope

All forms should be updated, with priority on:

• Zumex competitor landing page form
• Zumo competitor landing page form
• Main site contact/inquiry forms

The Zumex and Zumo landing pages are intended to have persistent CTAs (sticky header buttons and/or floating contact buttons) to maximize form submission rates — these forms must also capture the GCLID.

Action Items

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]