Asymmetric maintains a ZoomInfo subscription that provides 3,000 contact credits per month. These credits are used to enrich contact records with industry, company size, and decision-maker data — both for Asymmetric's own prospecting database and for client HubSpot accounts. Credits do not roll over; unused credits are forfeited at the end of each month.
As of the March 2026 marketing strategy meeting, Karly Oykhman is the designated owner responsible for ensuring credits are consumed each month.
The suggested split discussed in the March 2026 meeting:
| Allocation | Credits |
|---|---|
| Asymmetric internal prospecting | ~2,000 |
| Client contact enrichment | ~1,000 |
| Total | 3,000 |
This split is a guideline, not a hard rule. The priority is ensuring no credits go to waste.
Asymmetric maintains a ~37,000-contact HubSpot database segmented by industry, lead quality tier, and ICP status. ZoomInfo credits are used to:
- Fill in missing industry classifications
- Identify decision-makers at target accounts
- Enrich new contacts added to cold outreach sequences
See [1] for how enriched contacts flow into the nurture and ABM campaigns.
Any Asymmetric client with a HubSpot instance can benefit from ZoomInfo enrichment. Adding net-new contacts to a client's CRM is a recurring value-add that can be worked into monthly delivery.