Access and integration status for all tools in scope for the Paper Tube Co engagement, as established during the [1] launch call on 2026-01-08.
| Tool | Status | Notes |
|---|---|---|
| Shopify | ✅ Granted | Admin access confirmed; landing page development unblocked |
| GA4 | ✅ Confirmed | Access verified during call |
| Google Search Console | ✅ Confirmed | Access verified during call |
| Salesforce | ✅ Confirmed | Karly confirmed access morning of call |
| Account Engagement (Pardot) | ✅ Confirmed | Karly confirmed access morning of call |
| Google Ads | ⏳ Pending | User invitation sent; Mark Hope to accept |
| Domain Registrar | 🚫 Not Required | Parag retains sole access; screen share workaround if DNS records needed |
Admin access was granted by Parag during the call. This unblocks the team to begin building segment-specific landing pages directly in Shopify, which is the preferred approach for the ABM campaign infrastructure.
The standard "manager account" link could not be established due to a technical limitation on Parag's account — the Managers tab did not surface an option to add an external manager. As a workaround, Parag sent a user invitation to Mark Hope's email address. Mark needs to accept this invitation to gain access. If the access level granted is insufficient, Parag can elevate permissions from the Users panel.
Owner: Mark Hope
Action: Accept Google Ads user invitation; confirm access level; request elevation if needed.
Both confirmed accessible to Karly as of the morning of the call. Salesforce will be used to pull the top 10–15 client accounts for lookalike modeling. Account Engagement (Pardot) will support email outreach sequencing for the ABM campaigns.
Note: Parag mentioned the team recently dealt with an email deliverability incident (a hack), resulting in tighter DMARC/DKIM configuration. Email sending infrastructure from Salesforce should be verified before outreach launches.
Both confirmed accessible. No further setup actions required at this time.
Parag explicitly limits access to this system and is the sole administrator. The team does not require access for current workstreams. If a DNS verification record (e.g., for Google Search Console domain property) is needed in the future, the agreed approach is a screen share session with Parag to add the record directly.