A website visitor identification tool is being evaluated by the team, currently in testing on the Asymmetric Applications Group website. Unlike traditional analytics, it identifies specific people and companies visiting a site — not just anonymous traffic or IP addresses.
The tool was recommended by a contact at Aviary; the product was founded by a member of their Y Combinator class.
You define criteria for what constitutes a "hot lead." When a visitor meets those criteria, the tool automatically:
- Sends a notification to Slack
- Creates or updates a record in HubSpot
The tool can flag specific pages it considers high-intent, surfacing leads based on browsing behavior — not just identity.
Visitors can be filtered by person or company, and the data integrates into existing CRM workflows.
The tool is most useful for clients where:
- Website traffic has meaningful B2B or high-intent commercial intent
- Lead follow-up speed matters
- The client lacks visibility into who is visiting their site
"In the past, if somebody would come to your website, HubSpot would say a person came to your website, but he didn't know who... this goes much deeper." — Mark Hope