wiki/knowledge/lead-generation/clay-lead-enrichment-service.md · 369 words · 2025-10-31
Clay-Based Lead Enrichment Service
Overview
Asymmetric offers a lead enrichment service using the Clay tool, providing clients with targeted prospect lists built to their criteria. The service is priced at $0.50 per name and is positioned as an alternative to traditional lead brokers or tools like ZoomInfo.
This service was first proposed for [1] in October 2025.
What's Included Per Name
Each enriched record includes:
- Full name
- Job title
- Company
- LinkedIn profile URL
Additional enrichment fields can be added depending on client needs and Clay's available data sources.
How It Works
- Client provides search criteria — industry, job title, geography, company size, or other filters
- Clay builds the list — matching contacts are identified and enriched with the fields above
- List is delivered — can be uploaded into a CRM (e.g., Pipedrive, Salesforce) or used directly for outreach campaigns
Recommended Outreach Sequence
The list is most effective when paired with a structured multi-touch outreach sequence. A suggested cadence:
| Touch |
Channel |
Action |
| 1 |
LinkedIn |
Initial message (via Sales Navigator) |
| 2 |
Email |
Follow-up introduction |
| 3 |
Phone |
Outbound call |
| 4 |
LinkedIn |
Connection request |
| 5 |
Email |
Second follow-up |
Note: Phone outreach requires client-side sales staff. LinkedIn and email touches can potentially be handled by Asymmetric or a contracted resource (e.g., a VA working from a provided script).
Delivery Options
- CRM upload — records loaded directly into client's CRM pipeline
- Email campaigns — list used to drive targeted outbound email sequences managed by Asymmetric
- Client-managed outreach — list handed off for the client's sales team to work independently
Pricing
| Unit |
Price |
| Per name |
$0.50 |
Pricing is per enriched record delivered. Volume discounts not yet defined.
Known Clients / Use Cases
- [1] — expressed interest in purchasing lead lists; Clay service proposed as the fulfillment method (Oct 2025). Karly to follow up with criteria request and service proposal.