Crazy Lenny's Partnership Outreach

Overview

As part of Crazy Lenny's broader local marketing strategy, Asymmetric initiated a partnership outreach campaign targeting businesses in the Madison area that could cross-promote with the e-bike shop. Steve Lindenau approved a list of potential partners, and initial outreach was completed prior to the March 23, 2026 weekly sync.

The goal is to establish mutually beneficial referral or co-promotion arrangements with complementary local businesses — particularly those whose customers overlap with the active, outdoor-oriented e-bike demographic.

Outreach Status (as of 2026-03-23)

Two of the approved contacts responded positively. Both the yoga studio and a local brewery expressed initial interest in "something," though no specifics have been discussed yet. Two others (the Arboretum and one unnamed contact) declined. The remaining unresponsive contacts are due for a follow-up within one week of the March 23 meeting.

Key Decisions

• Continue pursuing the yoga studio and brewery leads — Karly to advance these conversations.
• Accept declines from Arboretum and the other non-interested contact — no further follow-up planned.
• Follow up with unresponsive contacts by approximately March 30, 2026.

Action Items

• [ ] Karly: Follow up with yoga studio to advance partnership discussion
• [ ] Karly: Follow up with brewery to advance partnership discussion
• [ ] Karly: Follow up with remaining unresponsive contacts by ~2026-03-30

Notes & Context

• Steve approved the partner list prior to outreach — this is not a cold prospecting effort, but a structured campaign with client sign-off.
• The yoga studio and brewery fit the Crazy Lenny's customer profile well: health-conscious, active, local community-oriented.
• No partnership terms or structures have been discussed yet — the next step is simply to re-engage the interested parties and explore what a collaboration might look like.
• This outreach was discussed briefly in the ^[1].

Related

• ^[2]
• ^[3]