In December 2025, Doudlah Farms identified an urgent need to move 2M+ lbs of popcorn inventory to meet a year-end cash requirement. The response was a structured wholesale outreach campaign: pull approximately 1,000 targeted B2B leads and run a multi-touch email-then-phone sequence to convert them into bulk buyers.
This article captures the campaign rationale, target segments, tactical approach, and open action items. See also [1] and the related [2] knowledge note.
Mark Doudlah surfaced the need directly on the call:
"We have a big cash need by year end and we have a couple million pounds sitting in a warehouse. Is there any way I can get a hold of something like that that is for the United States?"
The inventory in question is unpopped popcorn (kernel/bulk), distinct from the forthcoming [3]. Moving it at wholesale prices to food-service buyers is the fastest path to liquidity.
A secondary constraint: popped popcorn economics limit practical shipping radius to roughly 400 miles (hauling air is cost-prohibitive at scale), but unpopped kernel ships efficiently nationwide, making a broad U.S. outreach viable for bulk kernel sales.
Leads will be pulled from Asymmetric's B2B broker system, filtered by industry, geography, and job title. Segments discussed on the call:
| Segment | Rationale |
|---|---|
| Restaurants | High-volume ingredient buyers; popcorn as snack/appetizer |
| Hospitals | Institutional food service; vending and cafeteria use |
| Schools / School Districts | Cafeteria and vending; health-conscious purchasing trends |
| Food service distributors | Multiplier effect — one distributor reaches many end buyers |
| Large employers with cafeterias | Consistent recurring volume |
Sherry also mentioned national distributors (Performance Foods, Sysco) as potential targets, though those relationships typically require longer sales cycles.
Geographic scope: United States (kernel ships efficiently; no 400-mile constraint applies).
List size target: ~1,000 leads.
The agreed approach is a classic outbound sequence:
Karly will draft the initial outreach email and send it to Mark Doudlah for review before deployment.
Based on the call discussion, strong hooks for this audience include:
Pallet pricing for 25 lb bags was flagged as a key lever. Unlike smaller bag sizes (1 lb, 1.5 lb, 5 lb), the 25 lb bag has minimal incremental cost per additional unit — stacking bags on a pallet costs Doudlah Farms very little beyond the product itself. This creates room to offer meaningful volume discounts that still protect margin.
| Owner | Task | Status |
|---|---|---|
| Karly Oykhman | Pull ~1,000 wholesale leads (restaurants, hospitals, schools, food service) from B2B broker system | ☐ Open |
| Karly Oykhman | Draft wholesale outreach email; send to Mark Doudlah for review | ☐ Open |
| Mark Doudlah | Review and approve outreach email draft | ☐ Open |
| Karly Oykhman | Pull separate list of vending machine operators for Sherry | ☐ Open |
A parallel opportunity emerged during the same discussion: a 0.5 oz snack bag targeting the organic vending machine market (hospitals, schools, courthouses, rest stops). This is a distinct product and channel from the bulk wholesale campaign above, but the same lead-list infrastructure can serve both efforts.
See [4] for details on the product side.