Axley Location Pages & Navigation Consolidation

Overview

Axley's website had redundant location information spread across multiple pages — a "Contact" page containing office addresses and directions, plus separate location-specific pages — creating diluted SEO signal and a disorganized user experience. This article documents the agreed strategy to consolidate all location content under a single dedicated "Locations" menu item.

Problem

The site had location details (addresses, directions) living in at least two places:

• A Contact page that included office addresses and directions alongside the contact form
• Separate directions/location pages for individual offices

This redundancy dilutes the SEO signal for location-based queries. Google benefits from a clear, canonical source for location information rather than the same content scattered across multiple pages.

Solution

Consolidate all location content into a single, clearly signaled entry point in the main navigation:

1. Add a "Locations" menu item to the primary navigation, housing all office location pages (Madison and Waukesha, with room for future offices)
2. Strip location details from the Contact page — leave only the contact form; remove addresses and directions entirely
3. Move "Contact" to the last position in the navigation menu

This approach signals to Google that the location pages are the authoritative source for office information, while keeping the Contact page focused on its single purpose: capturing form submissions.

Implementation Steps

• [ ] Publish the Madison and Waukesha location pages (ready as of 2026-01-30)
• [ ] Add "Locations" menu item to primary navigation
• [ ] Move "Contact" to the last position in the nav
• [ ] Remove address and directions content from the Contact page, leaving only the form

Location Pages Status (as of 2026-01-30)

Nicole noted the Madison page is structurally identical to the Waukesha page, differing only in address and office-specific details. Both were considered ready to go live without waiting for further refinements — improvements can be made iteratively post-launch.

SEO Rationale

Consolidating location signals under a single nav item and canonical set of pages:

• Reduces duplicate content risk across location-related pages
• Strengthens local SEO signal by making the location pages the clear authority
• Improves crawl clarity — Google can more easily identify the primary location resource
• Supports the broader goal of improving organic rankings for practice areas tied to specific offices (e.g., Waukesha Family Law)

Related Context

This navigation update is part of a broader SEO content push for Axley. The location pages themselves support practice-area pages targeting Madison and Waukesha searchers. See also:

• ^[1] — client overview
• ^[2] — source meeting
• ^[3] — general location page strategy

Source

Discussed and agreed in the ^[4] between Sebastian Gant and Nicole Hadaway (Axley).