Google Reviews Strategy — Overhead Door Madison

Overview

During the January 2026 marketing review, the team identified Google reviews as a lever for improving visibility in the local map pack (the block of business listings with pins and star ratings that appears in Google search results). Two concrete tactics were proposed; John and Jeff were tasked with choosing one to start.

The underlying driver: Overhead Door Madison is outranked in paid results by a competitor ("Madison Overhead") and sits at #6 organically for "garage door repair Madison." Improving map pack prominence through reviews is a complementary, lower-cost path to more top-of-page visibility.

Why Reviews Matter for Local SEO

Google's local map pack ranking factors include review count, recency, and average rating. More five-star reviews signal trust and relevance to Google, which can lift a business's position in the map pack independently of organic page ranking. For a service business like Overhead Door Madison, map pack placement is high-value real estate — it appears above organic results and includes a direct call button on mobile.

Proposed Tactics

Option A — Discount Incentive ($10–$20 off)

Offer customers a small discount on a repair or installation in exchange for leaving a Google review.

• Amount discussed: $10–$20 off a service call or installation
• Mechanics: Technician or front desk mentions the offer at job completion; customer leaves review to redeem
• Pros: Low friction, immediate value exchange, easy to implement without design work
• Cons: Requires tracking redemptions; Google's guidelines technically discourage incentivized reviews (risk is low at this scale but worth noting)

Option B — QR Code Thank-You Postcard

A branded physical card, hand-signed by the technician or team, with a QR code linking directly to the Google review page.

• Mechanics: Card left with the customer at job completion; QR code removes friction of finding the review link
• Inspiration: Sebastian shared a version already designed for another Asymmetric client — front has branding, back has a hand-sign area and the QR code
• Pros: Personal touch, no discount cost, reusable print run, works well for installation jobs where the team is on-site
• Cons: Requires design and print production; slightly more setup time before launch

Decision Status

As of 2026-01-14, no final decision made. John and Jeff were asked to choose between the two approaches (or combine them). Sebastian will design the QR postcard if they go that route.

Action item (John & Jeff): Decide on review-generation strategy — discount incentive vs. QR code card — and confirm with Sebastian.

Implementation Notes

• Once a strategy is chosen, Sebastian can design the postcard asset if needed
• The review push should be coordinated with the planned Service & Repair page rewrite and location pages rollout — more reviews tied to specific service areas can also support local relevance signals on those pages
• Consider requesting reviews that mention the specific town (e.g., "Verona," "Dane County") to reinforce geographic relevance for ^[1] targeting

Related

• ^[2]
• ^[3]
• Meeting source: 2026-01-14 Marketing Review